To App or not to App

A particularly interesting bit of research for the USA on the adoption of pads/smartphones and how they help to deliver news to their owners. The research shows that with the introduction of cheaper tablets and smartphones in 2011, this has lead to a huge increase in the number of Americans accessing the web through these devices. Actually, the research showed that half of all Americans now have a mobile connection to the ‘net. In 2011 and 2012, many of the print publishing companies jumped on the ubiquitous ‘app’ – you have to have an app if you want to converse […]