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To App or not to App

A particularly interesting bit of research for the USA on the adoption of pads/smartphones and how they help to deliver news to their owners. The research shows that with the introduction of cheaper tablets and smartphones in 2011, this has lead to a huge increase in the number of Americans accessing the web through these devices. Actually, the research showed that half of all Americans now have a mobile connection to the ‘net. In 2011 and 2012, many of the print publishing companies jumped on the ubiquitous ‘app’ – you have to have an app if you want to converse with your customers on the mobile web dimension. And there were many companies out there to help publishers spend plenty money on these apps. Perhaps when the smartphone and their limited screen dimensions were king of the hill, the ‘app’ was the way forward. A bit like the way WAP was a necessary evil to access the net in the late 90’s. It was functional, efficient (to a point) and did what it said it would do – get you connected to the ‘net. But it was terrible really, so much so that it prompted a story in one of…