There was some good news from the USA on a potential ray of hope for the newspaper and magazine business. The research was conducted but the measurement company ComScore and it looked at the readership of newspapers by tablet owners. It found thet just over one in ten tablet owners read a newspaper on their device on a daily basis rising to over one in three who view newspapers on their devices on a monthly basis. They also estimate that tablets account for 7% of all traffic to newspaper sites, which, given the relative ‘youth’ of the device is a […]
I alluded to this on a couple of occasions before in this pixelated version of reality. Running two editions of a newspaper – one broadsheet and one compact, is a risk free but expensive decision. On one hand you let the market decide which format they prefer by giving them the choice of both formats and offending no-one. But in doing so you double up on your subbing (no a whold lot), layout, pre-press, plates, printers wages and have two shorter print runs as opposed the one run straight through. All well and good when the tiger roared, but in […]
A slight word of caution before looking at these figures. In comparing this year to last, it has to be remembered that the sample size of the survey increased to reflect our changing population. In the 2011-3 survey, the estimated universe was 3.511m whereas the estimated universe in the latest survey (2012-3) is 3.608m and extra 97,000 listening people. This has a tendency to slightly confuse the comparisons at times. Stations may have the same number of listeners, in volume terms, but could have declined in their percentage reach– all simple mathematics.
The overall figures for any station will only reflect the individual programmes they broadcast. Throughout the day stations will have different audience levels depending on what the population is doing and for some stations what the competition is at. As you can see for the chart below that looks at all adults listening to all radio, its ramps up very rapidly in the morning and then tails off as the day drifts by. Without going into a super analysis of each quarter hour segment, I’ll highlight the program slots for each of the four main National radio stations and sincere […]
There is always a big analysis (outside these four walls) on the individual programmes in the schedule and who’s doing what. The analysis is based on absolute numbers and, therefore, the comparison to last year might be thrown due to the change in the universe. In each analysis it comes down to who has the bragging rights – and that would be Morning Ireland which reaches 441,000 people every morning (or 12% or the population). Only 10,000 behind and closing rapidly is Joe Duffy on 431,000, up 33,000 listeners on the previous twelve months. The only other surprises in the […]
If the national picture is more or less static, then at least the Dublin figures adds a tinge of excitement into the mix. With thirteen stations vying for position, the competition is fairly intense. Like the national figures it’s dominated by RTE1 with a 28% reach, but that top slot is, every quarter, being chipped away at by FM104, who now stand at a 24% reach in the City. Whereas some years back the fight (light weights at the time) was between FM014, 98FM, Q102 and Spin with RTE1 looking on. FM104 now look like they have pulled away from […]
Finally the Local listeners. Still on top by a country mile is Highland Radio followed by Mayo’s finest Midwest – the rest of the figures are fairly straightforward. It’s worth pointing out the leap that Galway Bay took gaining eight percentage points. Likewise Tipp FM gained 5 percentage points. Conversely KCLR dropped five points and Midlands dropped four.
Finally, a take on the demographics of the national listening. Below is a chart which looked at the demographics in a slightly different way. There’s enough analysis of the figures via the radio stations to make your eyes glaze over aka “we’re the fastest growing station in Ireland and we reach 12 people”. Below are “propensities” – they show a particular demographics leaning towards or away from a station above or beyond the national average. Say the population universe for AB’s is 12% and a stations profile of AB’s is 14%, then that station has a higher propensity to attract […]
Publication 2012/11 2011/10 +/- Any Daily 1,774 49.20% 1,732 48.20% 42 Any Morning 1,647 45.60% 1,634 45.50% 13 Irish Independent 465 12.90% 500 13.90% -35 Irish Times 287 8% 324 9% -37 Irish Examiner 169 4.70% 169 4.70% 0 Irish Daily Star 348 9.60% 372 10.40% -24 Irish Daily Mirror 208 5.80% 207 5.80% 1 Irish Sun 297 8.20% 276 7.70% 21 Irish Daily Mail 159 4.40% 141 3.90% 18 Evening Herald 223 6.20% […]
Starting with the tabloids as it, historically, is a decent month for them. But not for all of them as The Sun took a hit of some 1,100 month on month. The Mirror was down 800 and the Daily Star just maintained the previous months figure. Perhaps this was due in part to the finals of the Football and Hurling and offering the supporters a promotion on their home turf. The Daily Star targeted the Mayo, Donegal, Galway and Kilkenny population with a €1 “to celebrate” (an all to clichéd phrase) their county reaching the All Ireland Finals – Kilkenny […]
Nothing beats a bit of decent competition. It ups the ante for all concerned. The salient part of the first sentence was the word “decent”. We’re not asking for strict Queensbury rules here, actually we’ve always advocated a more “Dan Donnelly” approach to the pugilist’s art. With obviously not enough on their plates (like declining sales, declining advertising revenue, no digit strategy to speak of etc) the papers in the People Republic have taken to handbags and their ring is in the pages of the complaints process of the ABC. Five of the last regional newspaper complaints to the ABC […]
A particularly interesting bit of research for the USA on the adoption of pads/smartphones and how they help to deliver news to their owners. The research shows that with the introduction of cheaper tablets and smartphones in 2011, this has lead to a huge increase in the number of Americans accessing the web through these devices. Actually, the research showed that half of all Americans now have a mobile connection to the ‘net. In 2011 and 2012, many of the print publishing companies jumped on the ubiquitous ‘app’ – you have to have an app if you want to converse […]