Irish Newspaper Circulation July 2012

The Morning tabloids showed a rise in circulation, mainly due to the strength of the Mirror, although The Sun and Star had small increases as well. Surprisingly, there was only one faller month on month – the Daily Mail. This is counter balanced by the fact that there were only two papers to show and increase year on year.   The tabloids are down over 30,000 in the past twelve months and the total morning market is down 34,000 in the year. The Sunday Sun continues to disappoint on the sales front dropping 5,600 on the month. It’s really not […]

Irish Morning Newspaper ABC Circulations, Jan-June 2012

Like the Sunday Market there is a headline figure in the morning market and it’s the Daily Star. It’s nearly out on its own with a double digit decline of 14% falling to 75,000 and down nearly 12,000 copies over the year (let’s spare ourselves all the analogies to the small lights in the sky). In market terms the tabloids have suffered the most at the hands of the recession down collectively 11% year on year. The Sun is down 7,000 (9%) and the Mirror down nearly 5,000 ((8%) on the year. It’s only fair to point out that there […]

Evening Newspaper ABC Circulations, Jan-June 2012

Although the evening market is really just two local papers at different corners of the country – they still have to be covered. With the market as it is, the Evening Herald did well to more or less retain last year’s numbers. The introduction of the Dubliner magazine on Thursdays and the ability to grab headlines (Herald was all over Sky news today as it published pictures of Prince Harry in Vegas) seems to be working     Publication JJ 2012 JJ 2011 Diff ‘000 Diff % Evening Herald   61,179 61,936 -757 -1% Echo 17,556 20,011 -2,455 -12% Total  78,735 […]