Irish Sunday Newspaper ABC Circulations, Jan-June 2012

Outside the headline figure of a 31% drop for the Sun on Sunday compared to the News of the World, the big story would be the 14% drop in the circulation of the Sunday Business Post.  In the last twelve months it lost nearly 7,000 copies and dropped to just above 41,000. Luckily for the spin in the sales department, there are 1,400 copies (3.5%) of ‘bulks’ in that figure – but they’re not alone in fattening their figures. Next on the list is the Sunday World which is down 8% or close to 20,000 on the previous twelve months. […]