Radio

JNLR 2012-2 Local Radio Listnership

The local stations are showing mixed results, but one that stands out is Galway Bay FM. Over the two surveys they have managed to increase their listenership by a staggering 33%. This is followed by East Coast and Tipp FM who both added 15% to their numbers. On the other end of the scale WLR FM dropped 15% and KCLR 96FM who dropped 12%. Nine increases and seven fallers in this year’s Local radio numbers. Station County 12-2 ‘000 12-2 % 11-2 ‘000 11-2 % +/- +/- Highland Radio Nth Donegal 69 67% 66 67% 3 5% Mid West Radio Mayo 60 59% 57 55% 3 5% Tipp FM Tipperary 61 50% 53 43% 8 15% Radio Kerry Kerry 57 49% 61 51% -4 -7% Ocean FM Donegal/Leit 39 48% 41 49% -2 -5% Clare FM Clare 43 47% 41 46% 2 5% Galway Bay FM Galway 92 46% 69 36% 23 33% Shann/Northern Snd RN/LD/LM/CN/MN 91 45% 89 47% 2 2% Limerick’s Live 95FM Limerick 69 45% 73 48% -4 -5% WLR FM Waterford 40 45% 47 49% -7 -15% South East Radio Wexford 44 39% 40 36% 4 10% KCLR 96FM Kilk/Carlow 45 38% 51 44% -6 -12%…

Radio

JNLR 2012-2 Radio Programmes Listeners

Looking now at the individual radio programmes. With the change in the universes between the two annual surveys it makes the absolute figures a little bit redundant. One could rebase one of the years so that a status quo is maintained to a degree – but it’s not the “done thing” in survey reporting. This year the universe increased by 2.76%, so in order to ‘stand still’ you should be (theoretically) increasing by that in absolute numbers. The % column is the absolute change in reach which is, in this case, the constant in both surveys. For example, Pat Kenny has increased his audience by 1,000 year on year – but his reach has decreased by 1/4 % over the year. If you applied this years’ reach onto last year’s universe, to try and etch out a constant, then you would find that his listeners have decreased by 8,000 – showing the anomalies thrown up by the change in universe. Having glanced off Fermat’s Last Theorem, let’s look at this year’s data. It’s only the average Daily listeners and it based on twelve months to June 2012 verses twelve months to June 2011. Its shows that Morning Ireland is still…