JNLR 2012-2 National Radio Listnership

The JNLR national radio listenership figures were released today. The first item to record is that whilst the increases in the absolute numbers of listeners for some stations look nothing short of meteoric, it would have to be tempered with some other numbers. The universe used suggests, like last time out, that the population has grown from 3,511,000 to 3,608,000. So while stations may have larger absolute listener numbers, their percentage reach may have stayed the same. In other words the same slice of a bigger pie. The research does show that Radio is still a very powerful medium reaching […]