Irish Newspaper Circulation April 2012

April sees the some of the tabloids take a hammering. The Daily Star lost 3,000 copies month on month, but it’s not a one off. In many of the previous years they have had a heavy drop March to April mainly due to the upsurge in the March figure due to Cheltenham. The Sun (Sunday) lost over 5,000 purchasers month on month and they didn’t show up in anyone else’s figures. In general the month was good for most publishers with ten of the twelve morning titles showing an increase and six of the Sundays making gains. But still, month […]

Google Penguin Change

  In an interesting article yesterday in the Irish Independent, it noted how so many websites have been ‘hamstrung’ by the latest Google algorithm change, affectionately known as ‘penguin’. In this change the search engine specifically targeted websites that ‘gamed’ the engines in the past and got decent results on the back of it. The way they managed to get these inflated rankings was through a range of nefarious methods: Keyword spamming, backdoor pages, link spam – to mention but a few. The Google Webmaster Forum is now chock-a-block with website owners complaining that their sites have all but disappeared […]

Saturday Newspaper Sales

The most recent editions of the ACB broke out the sales of the papers available in Ireland (bar the lazy ones) on a Monday to Friday and Saturday averages. It’s quite an interesting list of figures on many fronts. Most importantly, it shows that the Saturday Market, for the papers under scrutiny, is 36% stronger than the Monday-Friday market. If the M-F sale is 8% below the average, then there are going to be days between Monday and Friday that could only be classes as “tragic”.    The really interesting figures are how well the ‘quality’ UK papers of The […]