Radio Programme Listnership 2012-1

Now, before the stones are flung and the ‘OMG’s’ are uttered – let’s explain. In all of today’s major publications we have the analysis of the listenership figures. In all cases the analysis is April 2011 to March 2012, compared January to December 2011 – it’s an analysis I don’t agree with. Perhaps the ‘conventional wisdom’ is that comparison, but convention and at times wisdom are in short supply.  Let’s say you are a major retailer and you are looking at your figures for a seasonal part of the year, say December. Naturally you are going to lookat the increase […]