JNLR 2012-1 National Listnership

Normally very little happens in the National scene and that follows through again this year.  Radio listenership is up 56,000 and the gains can be attributed to a variety of sources. The National stations are up 46,000, the Regionals up 87,000 and the Locals up 52,000. Naturally there’s a lot of crossover there, but the sector is doing well. RTE’s woes continued with 2FM shedding even more listeners and is now down to 409,000 and only 80,000 in the capital.  Actually, Shannonside/Northern Sound has more listeners in total than 2FM does in the capital. 2FM are the only national station […]

JNLR Radio Local Listnership 2012-1

The Local listenership also suffered at the hands of the mathematicians when the national population estimates changes from 3,516,000 to 3,608,000.  Station County 12-1 ‘000 12-1 % 11-1 ‘000 11-1 % +/- +/- Mid West Radio Mayo 63 61% 53 51% 10 10% Tipp FM Tipperary 60 48% 53 43% 7 5% South East Radio Wexford 44 39% 38 35% 6 4% Galway Bay FM Galway 81 41% 76 40% 5 1% Midlands 103FM Laois/Off/WM 70 38% 65 36% 5 2% Shann/Northern Snd RN/LD/LM/CN/MN 93 47% 89 46% 4 1% Highland Radio Nth Donegal 68 66% 65 66% 3 0% […]

JNLR Radio Listnership Dublin 2012-1

Dublin radio listenership gained ever so slightly in the last 12 months rising by 19,000 people in the metropolis. But as a straight head count that’s encouraging, but in percentage terms it looks very different. The survey this quarter was altered slightly to reflect the population changes in the capital and the “estimated universe” aka theoretical survey population moved from 967,000 to 1,028,000 – a gain of 61,000 people (the census shows an 89,000 growth in the capitals population) It basically moves the goalposts and will antagonise the copywriters who will spend today day “shining up (the other word)” for […]