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Contact

Get in Touch Best way is via email: you can get all the contact details and some background here

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ABC Circulation Monthly

ABC Circulation Monthly For the papers that produce a monthly ABC certificate you’ll find regular analysis and comment here.

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Website Audits

It’s a root and branch look at your site to see if it conforms to ‘best practice’ and that nothing on the site is hindering it getting good positions in Search Results.  After the audit, you will know everything there is to know about your site (from a search perspective) and, based on the findings, we will make recommendations to improve performance. This Audit acts as a benchmark for your site, as it’s a snapshot of how your site is now. 

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Search, PPC and Analytics

If you feel that your site is under-performing in comparison to your competitors, then it could be time to look at optimising your site for search and we can help. I am Adwords Google certified and Analytics Certified. If you are thinking of running a PPC campaign, then I can assist you. If you want to delve deeper into your website and its visitors, then I can assist you there as well.

Print

Irish Newspaper Circulation April 2012

April sees the some of the tabloids take a hammering. The Daily Star lost 3,000 copies month on month, but it’s not a one off. In many of the previous years they have had a heavy drop March to April mainly due to the upsurge in the March figure due to Cheltenham. The Sun (Sunday) lost over 5,000 purchasers month on month and they didn’t show up in anyone else’s figures. In general the month was good for most publishers with ten of the twelve morning titles showing an increase and six of the Sundays making gains. But still, month on month the market was down over 6,000 mainly due to the declines in The Sun (Sunday). The Sunday Times has to be singled out for attention increasing its circulation by nearly 2,000 on the previous month.   Year on Year is was not so bright with the market back 70,000 most of which was in the Sunday Market. Again, The Sun (Sunday) was the culprit here down nearly 40,000 on its previous incarnation of the NotW. The Mail on Sunday was off by nearly 8,000 on the previous year – again that’s mainly due to a large promotional month…

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digital

Google Penguin Change

  In an interesting article yesterday in the Irish Independent, it noted how so many websites have been ‘hamstrung’ by the latest Google algorithm change, affectionately known as ‘penguin’. In this change the search engine specifically targeted websites that ‘gamed’ the engines in the past and got decent results on the back of it. The way they managed to get these inflated rankings was through a range of nefarious methods: Keyword spamming, backdoor pages, link spam – to mention but a few. The Google Webmaster Forum is now chock-a-block with website owners complaining that their sites have all but disappeared in the engines since the update. Why? Because their sites contravened Google’s quality guidelines and they were penalised for this. Do I shed a tear? No. If you are going to link spam, literally filling forums, and normally forums that have nothing to do with your industry/business, with links to your site using the exact same key phrase – then there is going to be some payback! And some news sites mention that it really only hit small businesses: then they are the people that have not being paying attention – or perhaps have let someone take over their ‘SEO’,…

Print

Saturday Newspaper Sales

The most recent editions of the ACB broke out the sales of the papers available in Ireland (bar the lazy ones) on a Monday to Friday and Saturday averages. It’s quite an interesting list of figures on many fronts. Most importantly, it shows that the Saturday Market, for the papers under scrutiny, is 36% stronger than the Monday-Friday market. If the M-F sale is 8% below the average, then there are going to be days between Monday and Friday that could only be classes as “tragic”.    The really interesting figures are how well the ‘quality’ UK papers of The Telegraph, Guardian and FT do at the weekend in Ireland, relative to the M-F sale naturally. Granted the FT do brand that particular edition as the Weekend FT, as opposed to the Saturday FT, and is still safe to be on the shelf on the Sabbath. The Guardian is an amazing figure rising from 2,300 to 7,300 at the weekend. It only re-affirms my theory that the Irish Newspaper buying public do like a bit of strange at the weekend.       Title M-F Sat Lift Daily Mirror  54,388 72,112 33% Daily Record 609 632 4% Irish Daily Star…

digital

Spam, Spam, Spam

On the subject of spam – here’s an interesting one. You can do plenty with the Google search bar other than your “normal search”. You can use search operators to get a different look at websites.  Here’s one you can do that’s fairly interesting. In the search bar key in the following Site:mysite.com But substitute ‘mysite.com’ for your own website. This then shows you web pages that Google has indexed. Now, if you are a keyword rich site (ecomm perhaps) you can go further, using the site operator again search for a keyword  (red widget in this example) Site:mysite.com  red widget This will return all the pages the Google feels should be in search results for a search for “red widget” – but we’ve limited it to only your own sites pages.  The page at the top of that results list in the page that Google feels is the most appropriate for that search term. Sometimes that page is a surprise to some companies as it may not be the “red widget” product page. Knowing the page that Google preferred can make focus a little on the SEO so as to “move” that to another, more desirable, page.         Yet…

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Radio Programme Listnership 2012-1

Now, before the stones are flung and the ‘OMG’s’ are uttered – let’s explain. In all of today’s major publications we have the analysis of the listenership figures. In all cases the analysis is April 2011 to March 2012, compared January to December 2011 – it’s an analysis I don’t agree with. Perhaps the ‘conventional wisdom’ is that comparison, but convention and at times wisdom are in short supply.  Let’s say you are a major retailer and you are looking at your figures for a seasonal part of the year, say December. Naturally you are going to lookat the increase month on month, but the ticket figure will be the comparison of ‘like for like’ sales December on the previous December. I believe that the same analysis should be applied to the JNLR figures and therefore the comparisons here are Apr ’11-Mar ’12  to Apr ’10-Mar ’11. Firstly let’s take a look at the top ten (and these are weekday M-F figures only). The domination for RTE is fairly obvious here # Station Time Program 2012 2011 +/- 1 RTE1 07.00-09.00  Morning Ireland  449 456 -7 2 RTE1 13.45-15.00  Live Line 417 404 13 3 RTE1 13.00-13.45  News at One…

Radio

JNLR 2012-1 National Listnership

Normally very little happens in the National scene and that follows through again this year.  Radio listenership is up 56,000 and the gains can be attributed to a variety of sources. The National stations are up 46,000, the Regionals up 87,000 and the Locals up 52,000. Naturally there’s a lot of crossover there, but the sector is doing well. RTE’s woes continued with 2FM shedding even more listeners and is now down to 409,000 and only 80,000 in the capital.  Actually, Shannonside/Northern Sound has more listeners in total than 2FM does in the capital. 2FM are the only national station to decline and one of only seven stations in the survey to report a decline in listenership in the last twelve months. Today FM put on the most listeners, gaining a very healthy 29,000 listeners and a percentage point. Their gains are in the morning between 8:00 and 12:00. This was followed by Radio 1 adding 25,000 and Lyric adding 23,000. Because of it’s a small base that yearly increase is equivalent to a 22% increase in listeners – so it think it gets the ‘hat tip’ for this quarter. Newstalk had a huge spike in their morning contributing to…

Radio

JNLR Radio Local Listnership 2012-1

The Local listenership also suffered at the hands of the mathematicians when the national population estimates changes from 3,516,000 to 3,608,000.  Station County 12-1 ‘000 12-1 % 11-1 ‘000 11-1 % +/- +/- Mid West Radio Mayo 63 61% 53 51% 10 10% Tipp FM Tipperary 60 48% 53 43% 7 5% South East Radio Wexford 44 39% 38 35% 6 4% Galway Bay FM Galway 81 41% 76 40% 5 1% Midlands 103FM Laois/Off/WM 70 38% 65 36% 5 2% Shann/Northern Snd RN/LD/LM/CN/MN 93 47% 89 46% 4 1% Highland Radio Nth Donegal 68 66% 65 66% 3 0% Clare FM Clare 43 47% 40 45% 3 2% Ocean FM Donegal/Leit 39 48% 38 45% 1 3% KCLR 96FM Kilk/Carlow 47 40% 46 39% 1 1% East Coast FM Wicklow 28 27% 28 25% 0 2% Radio Kerry Kerry 60 52% 61 51% -1 1% LM FM Louth/Meath 61 26% 62 27% -1 -1% K FM Kildare 41 26% 45 28% -4 -2% Limerick’s Live 95FM Limerick 69 45% 74 48% -5 -3% WLR FM Waterford 40 45% 47 49% -7 -4% Only five of the stations showed decreases the other ten making gains in the twelve months. Mid…

Radio

JNLR Radio Listnership Dublin 2012-1

Dublin radio listenership gained ever so slightly in the last 12 months rising by 19,000 people in the metropolis. But as a straight head count that’s encouraging, but in percentage terms it looks very different. The survey this quarter was altered slightly to reflect the population changes in the capital and the “estimated universe” aka theoretical survey population moved from 967,000 to 1,028,000 – a gain of 61,000 people (the census shows an 89,000 growth in the capitals population) It basically moves the goalposts and will antagonise the copywriters who will spend today day “shining up (the other word)” for their stations adverts and press releases. So don’t expect to see a percentage in any of those gushings – bar from Nova, naturally. Station 12-1 ‘000 12-1 % 11-1 ‘000 11-1 ‘% +/- +/- Any Radio 856 83% 837 87% 19 -4% Any National 480 47% 460 48% 20 -1% Any RTE Radio 374 36% 368 38% 6 -2% RTE1/2FM/Lyric 373 36% 368 38% 5 -2% RTE Radio 1 307 30% 292 30% 15 0% FM 104 219 21% 195 20% 24 1% Spin 1038 159 15% 147 15% 12 0% Q102 117 11% 134 14% -17 -3% 98FM 130…

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Regional Newspaper Readership

  ’12 ‘000 ’12 % ’10 ‘000 ’10 % ’08 ‘000 ’08 % +/- % Total 2238 62% 2249 64% 2218 64% -2% Male 1095 62% 1102 63% 1081 62% 0% Female 1143 62% 1146 64% 1136 65% -3% H/Keper 1425 63% 1377 64% 1267 64% -1% H/Keper + 620 62% 617 64% 604 66% -4% Marr/Wid 1557 65% 1551 66% 1510 66% -1% Single 681 56% 698 60% 708 59% -3% Work Women 315 59% 362 64% 384 65% -6% 15 19 143 50% 152 54% 159 55% -5% 20 24 160 54% 187 60% 211 61% -7% 25 34 440 58% 482 61% 465 60% -2% 35 44 435 63% 427 65% 419 66% -3% 45 54 378 65% 366 66% 357 67% -2% 55 64 315 68% 296 67% 286 67% 1% 65+ 368 69% 337 68% 321 66% 3% AB 267 57% 270 57% 296 63% -6% C1 597 61% 616 63% 614 64% -3% C2 490 60% 542 64% 533 63% -3% DE 664 61% 595 63% 538 59% 2% F1 142 81% 157 79% 170 79% 2% F2   78 80% 68 83% 67 73% 7% ABC1 863 60% 886 61% 910 64% -4% C2DE…