Sunday Mar_2012
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Irish Newspaper Circulation March 2012

Well, the party (or wake) is truly over. The gains some of the titles made when the NotW closed last July were well and truly wiped out this month with a full month figure for The Sun (on Sunday). The Sun (on Sunday) fell back to 81,000 from its maiden figure of 109,000, which was to be expected. But the buyers have to come from somewhere and they were kindly donated by Sunday Mirror, The Daily Star on Sunday and The People – the very papers that made gains at the NotW closure – to be biblical about it – Job 1:21! The Sunday Mirror is, this month, below its figure pre NotW closure, having lost 14,598 copies month on month. The Sunday People is now at a record low of 17,613 and the Daily Star on Sunday is still a few thousand copies off its June 2011 figure but down 8,000 month on month.   Outside the Sunday tabloids – the status quo was more or less maintained. The Sunday market is down nearly 53,000 month on month which implies that more people have left the Sunday market even with the introduction of The Sun (on Sunday) as illustrated…

digital

European Internet Statistics

European Internet Statistics for February by Comscore show that Ireland still trails in terms of our internet penetration. Naturally the figures are based on sheer numbers, but even when compared to individual populations we are still laggards in European terms.   Actually, when compared to the same month last year, our usage has declined, as have many countries across Europe. A figure that leaps off the screen is Italy, who has increased its internet usage by 15% in the past 12 months. If the penetration is static, the hours are not increasing marginally over the year. 2012 2012 2011 2011 (000) Ave Hours (000) Ave Hours  % +/-  % +/- Worldwide 1,448,160 24.8 1,444,092 24.4 0.28% 1.64% Europe 386,619 28.2 381,546 27.5 1.33% 2.55% Russian Federation 54,566 26.7 53,345 25.1 2.29% 6.37% Germany 50,951 26.5 51,008 25.2 -0.11% 5.16% France 42,911 26.6 43,009 27.5 -0.23% -3.27% United Kingdom 37,447 36.7 37,504 35.6 -0.15% 3.09% Italy 28,247 18.8 24,468 17.7 15.44% 6.21% Turkey 23,295 33.9 23,369 33.7 -0.32% 0.59% Spain 21,456 25.4 21,600 26.9 -0.67% -5.58% Poland 18,097 30.6 18,194 27.8 -0.53% 10.07% Netherlands 11,915 34.8 11,997 32.2 -0.68% 8.07% Sweden 6,216 25.3 6,242 25.1 -0.42% 0.80% Belgium 6,093 22.5 6,088 20.5…