Daily deal
digital

Daily Deal News

I came across some interesting updates regarding the daily deal industry. Not exactly all intertwined, but at least all to do with the growth in the daily deal arena. Firstly it’s now estimated that there are 482 of these sites in North America  alone and they have just been joined but a heavyweight in the form of Amazon. They recently launched AmazonLocal in response to the growth of Daily Deals. Amazon are no strangers to the market as they already have an investment in Living Social. Where they might have an automatic advantage is that Amazon has 144 million active customers who can be notified of any deals at a moment’s notice. They recently drew on their own resources with a $10 Amazon voucher for $5 and managed to sell over a quarter of a million of them (I’m unsure as to the email target bases on that deal – if it were all its active users it would be pretty poor redemption!) . That’s expensive customer acquisition at $5 a go, but the depth of that pockets there is not an issue. Definitely one to watch. Continuing on that vain, a bit of potential enlightening data flashed onto the…

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February 2012 Newspaper Circulations

The big story this month is what can only be described as The Sun’s (Sunday) maiden voyage.  And the launch fanfare was so great that it managed encouraged a euro out of a 109,000 punters pockets in its first week. Naturally there’s bound to be an element of ‘curtain twitching’ in the figure and next month will be a much better indication of its sale. The comparison is going to be drawn and it’s that the Sun Sunday (SS) is still 8,600 behind where the NoW was in February 2011. Interestingly, the other papers that muscled in on the NoW readers when it closed manage to hang on to the vast majority of their hostages when the SoS appeared last month. Across the pond is another story: In May 2011 the NoW was selling 2.4m copies every Sunday. The Sun (Sunday) sold 3.06m copies nearly 700k more. Again, wait ‘till the dust settles and see where that stabilises    The biggest faller, the Sunday Mirror, was the biggest gainer after the closure. It fell back 4,300 copies this month and the Sunday People dropped 1,400. The Mail on Sunday fell over 6,000 and I’d be weary of attributing that drop completely…