Sunday Newspaper Circulation Circulations July Dec 2011

The Sunday ABC’s very much reflect the demise of the News of the World during the year with only some of the papers gaining on the back of the closure.  With that the Sunday market is down 114,000 copies year on year or 11%– which is still not equal to the sale of the NoW prior to its closure (124,000). The figures would suggest that the majority of NoW purchasers didn’t remain in the market after their Sunday paper closed. Personally, I’d suggest that the NoW was, in the majority of buying scenarios, a ‘secondary purchase’ and, once gone, the […]

Irish Morning Newspaper Circulations July Dec 2011

The morning market declined by 6% to 552,000 copies every day. It’s better than the Sunday story, but the morning market still has the same participants as last year unlike the Sunday market. As a group, the tabloids are the real sufferers in the morning market accounting for over half of the drop in circulations. They have also dropped market share to 39%, their lowest share since 1998 – their highest being 45% circa 2005. By far the worst result in the morning comes from the Daily Star dropping nearly 10,000 copies to 81,000. Not far behind is its rival, […]

Circulations and Revenue

Yet another way to look at the figures is, interestingly, through generated revenue. It should be noted that these are revenues ‘at the till’ and not the revenues accruing to the publisher. Also they are, unfortunately, including bulks as its impossible to guess what figure to put on the bulk sales. But, given those partial constraints, it’s still an interesting look at the cash in the business. The Sunday world manages to increase its revenue on a flat circulation figure and the Daily Mail has a decent increase in revenue thanks to a circulation increase and a price rise. The […]

Irish Regional Circulations July Dec 2011

A much depleted field than in normal years, with only twenty-five papers opting to produce an audited figure. Last Thursday IN&M announced that although their regional titles had been audited, they would not be auditing their twelve regional papers from here on in. Seemingly the ABC audit figures “did not resonate with local advertisers”. What data instead they hope would “resonate with the advertisers” is a mystery. It’s worth looking back at the fortunes of some of the papers over that past five years. The Leinster Leader and the Munster Express are two paper that jump out halving their circulation […]