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Magazines ABC 2010

A small bit on the Magazines that were in yesterdays ABC’s and there is little else to add!  Title 2011 2010 +/- % All Ireland Kitchen Guide 4,297 5,186 -889 -17.1% Auto Trader – Republic of Ireland 9,171 17,401 -8,230 -47.3% Business Plus 10,453 10,022 431 4.3% Confetti 5,563 5,678 -115 -2.0% Easy Food 26,363 27,102 -739 -2.7% Easy Health and Living 9,193 10,264 -1,071 -10.4% Food & Wine 7,470 7,815 -345 -4.4% GCN (Gay Community News) 11,002 11,001 1 0.0% Hot Press 17,688 17,725 -37 -0.2% House and Home 14,552 15,385 -833 -5.4% Image 21,261 19,005 2,256 11.9% Image Interiors & Living 14,463 9,070 5,393 59.5% ireland4kids 26,245 28,285 -2,040 -7.2% Ireland’s Homes Interiors and Living  9,647 11,298 -1,651 -14.6% Irish Farmers Journal 72,046 70,405 1,641 2.3% Irish Field 11,599 12,382 -783 -6.3% Irish Tatler 23,919 23,536 383 1.6% Irish Tatler Man 10,595 – Kiss 21,611 22,469 -858 -3.8% Ni4Kids 46,252 44,546 1,706 3.8% Northside People East 18,279 – Northside People West 9,006 – Prudence 10,855 11,021 -166 -1.5% Social & Personal 19,460 19,056 404 2.1% Southside People 13,509 – The Irish Garden 9,363 11,459 -2,096 -18.3% The Irish World Newspaper 13,107 – The Phoenix 15,878 16,601 -723 -4.4%…

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IN&M pulls out of Regional ABC audit

You can look at a websites analytics and see who, at that moment in time, is looking at the site, where they came from, how many pages they’ve viewed and so on. You can use other software, such as Zopim for example, to communicate instantly with any of the people on line. That’s the type of data advantage that any ‘traditional’ medium is competing against. So why, when you have limited data in the first place, would you further curtail the potential information available to potential clients. This is what IN&M looks to have done on Thursday by opting to withdraw all its regional titles from the ABC verification process. Now they have no data to provide to potential advertisers. Quoted in the Guardian a spokesman for IN&M said that the process was “too expensive a process” and that its results “did not resonate with local advertisers.” In what respect did they not “resonate with local advertisers”, What are they supposed to rely on instead? The infamous “Publishers Statements” which, as I have said more than once, is as sincere as a kiss from a “Commercial sex worker” as they are euphemistically and politically correctly known as now – I’m…