Augmented Reality and print

Another “innovation” that should/might/probably won’t be adapted by the print media, although they are in a prime position to do so. It’s all to do with what’s called Augmented Reality and aided by Image recognition. The principal is straightforward enough, although I’d suggest that the technology is not. It’s similar in function to QR codes, but probably suits the newspapers a little better. The company that seem to be grabbing all the headlines in this arena is Aurasma who recently linked up with the Daily Mirror to show how a paper, stuck at a point when it was printed, can […]