Sunday Market_2010
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Sunday Newspaper Circulation Circulations July Dec 2011

The Sunday ABC’s very much reflect the demise of the News of the World during the year with only some of the papers gaining on the back of the closure.  With that the Sunday market is down 114,000 copies year on year or 11%– which is still not equal to the sale of the NoW prior to its closure (124,000). The figures would suggest that the majority of NoW purchasers didn’t remain in the market after their Sunday paper closed. Personally, I’d suggest that the NoW was, in the majority of buying scenarios, a ‘secondary purchase’ and, once gone, the purchasers were faced with a dilemma: to buy another paper as a substitute- which a small amount did (reflected in the uplift of the Sunday Mirror up 28,000 or 74% year on year and its stable mate the Sunday People up 8,000 or 44%) or not bother substituting at all – which seems to have been the majority decision. The Sunday Independent dropped back to 236,000 a fall of 7% which was marginally worse than the Sunday Business Post which now sells 43,000 down 6%. In all of the Sunday titles, bulks aren’t an issue, well no more than last…

Morn 2010
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Irish Morning Newspaper Circulations July Dec 2011

The morning market declined by 6% to 552,000 copies every day. It’s better than the Sunday story, but the morning market still has the same participants as last year unlike the Sunday market. As a group, the tabloids are the real sufferers in the morning market accounting for over half of the drop in circulations. They have also dropped market share to 39%, their lowest share since 1998 – their highest being 45% circa 2005. By far the worst result in the morning comes from the Daily Star dropping nearly 10,000 copies to 81,000. Not far behind is its rival, The Sun, which lost over 8,000 to 75,000. The Mirror, under the circumstances, did well dropping only 2,000 to 59,000. It’s a terrible thing having to applaud a small drop! The graph at the bottom shows that, collectively, the tabloids dipped disproportionally in comparison to the market as a whole. Aside from a small uplift in 2007, the tabloids have been in decline since 2005. Maybe we didn’t need Nouriel Roubini (Doctor No) to predict the beginning of the end, we should have just kept out eye on the tabloid market instead.. The Daily Mail is one of the only…

evening 2011_JD
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Evening Newspaper Circulations July Dec 2011

There really is very little to say in a two horse race. The Herald is down 5% to 62,000 and the Echo back 13% and into the teens  at 18,600. It is the dying market of the newsprint industry. A glance at the chart below tell of the fortunes of the Evening newspaper Market where its been loosing about 6% each year for the past five years.    

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Circulations and Revenue

Yet another way to look at the figures is, interestingly, through generated revenue. It should be noted that these are revenues ‘at the till’ and not the revenues accruing to the publisher. Also they are, unfortunately, including bulks as its impossible to guess what figure to put on the bulk sales. But, given those partial constraints, it’s still an interesting look at the cash in the business. The Sunday world manages to increase its revenue on a flat circulation figure and the Daily Mail has a decent increase in revenue thanks to a circulation increase and a price rise. The Mirror is the run-away success story with a huge increase in revenue. Conversely the Sunday Independent dropped 7%      Title Price 2011 Price 2010 Revenue 2011 Revenue 2010 Diff ‘000 Diff % Sunday Independent   €2.60 €2.60 €31,951,275 €34,382,847 -€2,431,572 -7% Sunday World €2.35 €2.25 €30,631,507 €29,407,248 €1,224,259 4% Sunday Business Post €2.70 €2.60 €6,056,996 €6,178,099 -€121,103 -2% Daily Star Sunday  €1.40 €2.10 €2,928,453 €5,760,518 -€2,832,066 -49% Irish News of the World €1.50 €0 €9,663,420 -€9,663,420 Irish Sunday Mirror €1.45 €1.40 €5,006,786 €2,782,270 €2,224,516 80% The People €1.45 €1.40 €2,140,606 €1,438,965 €701,641 49% Sunday Express €1.40 €1.40 €322,577 €299,281 €23,296…

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Irish Regional Circulations July Dec 2011

A much depleted field than in normal years, with only twenty-five papers opting to produce an audited figure. Last Thursday IN&M announced that although their regional titles had been audited, they would not be auditing their twelve regional papers from here on in. Seemingly the ABC audit figures “did not resonate with local advertisers”. What data instead they hope would “resonate with the advertisers” is a mystery. It’s worth looking back at the fortunes of some of the papers over that past five years. The Leinster Leader and the Munster Express are two paper that jump out halving their circulation over that period. One paper managed to stay in positive territory and that was the Donegal News Monday edition gaining 6% over the five years. Year on Year, the Tallagh Echo stayed the right side of zero managing a small gain as did the Roscommon Herald. Looking at the figures for the on a like for like basis, the papers who produced their ABC’s were down 8% on the year and 34% over the five.   Paper 2011 2010 2009 2008 2007 11 v 10 11 v 07 11 v 10 % 11 v 07 % Clare Champion 15,742 16,691…

Sunday tabs
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Sun On Sunday Launch

There would have been quite a few of the publishing groups caught on the hop by News internationals statement that it was to go to a seven day edition starting this Sunday. Many observers on Friday were pencilling in mid April for the launch after Rupert Murdoch suggested that Sunday title would launch ‘soon’. We now know the time frame attached to ‘soon’ in the world of Rupert Murdoch. So, one can assume that the Sunday Sun will have an Irish cousin and if so, which one of the current titles will have to give way? The figures would suggest that the old News of the World purchasers went over to The Sunday Mirror, Sunday People and the Daily Star on Sunday in the main. After six months of sampling these papers, it may be difficult to prize them away from their new titles. But there are another group who would be particularly difficult to lure to the Sunday on Sun – the once purchasers of the NoW who now either don’t buy a Sunday at all or the ones that bought two papers (including the NoW) who took the opportunity to drop back to buying only one paper on…

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Magazines ABC 2010

A small bit on the Magazines that were in yesterdays ABC’s and there is little else to add!  Title 2011 2010 +/- % All Ireland Kitchen Guide 4,297 5,186 -889 -17.1% Auto Trader – Republic of Ireland 9,171 17,401 -8,230 -47.3% Business Plus 10,453 10,022 431 4.3% Confetti 5,563 5,678 -115 -2.0% Easy Food 26,363 27,102 -739 -2.7% Easy Health and Living 9,193 10,264 -1,071 -10.4% Food & Wine 7,470 7,815 -345 -4.4% GCN (Gay Community News) 11,002 11,001 1 0.0% Hot Press 17,688 17,725 -37 -0.2% House and Home 14,552 15,385 -833 -5.4% Image 21,261 19,005 2,256 11.9% Image Interiors & Living 14,463 9,070 5,393 59.5% ireland4kids 26,245 28,285 -2,040 -7.2% Ireland’s Homes Interiors and Living  9,647 11,298 -1,651 -14.6% Irish Farmers Journal 72,046 70,405 1,641 2.3% Irish Field 11,599 12,382 -783 -6.3% Irish Tatler 23,919 23,536 383 1.6% Irish Tatler Man 10,595 – Kiss 21,611 22,469 -858 -3.8% Ni4Kids 46,252 44,546 1,706 3.8% Northside People East 18,279 – Northside People West 9,006 – Prudence 10,855 11,021 -166 -1.5% Social & Personal 19,460 19,056 404 2.1% Southside People 13,509 – The Irish Garden 9,363 11,459 -2,096 -18.3% The Irish World Newspaper 13,107 – The Phoenix 15,878 16,601 -723 -4.4%…

Indo ABC
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IN&M pulls out of Regional ABC audit

You can look at a websites analytics and see who, at that moment in time, is looking at the site, where they came from, how many pages they’ve viewed and so on. You can use other software, such as Zopim for example, to communicate instantly with any of the people on line. That’s the type of data advantage that any ‘traditional’ medium is competing against. So why, when you have limited data in the first place, would you further curtail the potential information available to potential clients. This is what IN&M looks to have done on Thursday by opting to withdraw all its regional titles from the ABC verification process. Now they have no data to provide to potential advertisers. Quoted in the Guardian a spokesman for IN&M said that the process was “too expensive a process” and that its results “did not resonate with local advertisers.” In what respect did they not “resonate with local advertisers”, What are they supposed to rely on instead? The infamous “Publishers Statements” which, as I have said more than once, is as sincere as a kiss from a “Commercial sex worker” as they are euphemistically and politically correctly known as now – I’m…

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JNRS 2011

Nine fallers and four managed a gain in the latest JNRS released today. The Irish Independent and the Mirror share the stage (probably for the first time), but both for very different reasons. The Mirrors accolade was that it grew 11% in readership year on year and on the other hand the Irish Independent lost 11% or 62,000 readers and drops below the half a million mark. Also in the morning market, The Irish Times suffered a fall of nearly 9% to 310,000 readers per day. The Star dropped 12,000 and The Sun nearly managed to hang on to last year’s figure as did the Daily Mail. Then only title to see an increase in readership was the Examiner gaining 6,000. The big faller (in percentage terms) was the Sunday Business Post losing nearly to one fifth of its readers and falling 33,000 to 154,000. Strictly in numerical terms, the Sunday Independent lost the highest amount at 67,000. Contrary to its (recent anyway) circulation direction, the Sunday Times was down 32,000 readers year on year. The Sunday Mirror, again like the circulation numbers, most likely capitalised on the demise of the News of the World putting on 42,000 to 418,000….

digital

European Internet usage December

    Country Visitors (000)  (%) Rank  Ave Hours per Visitor Rank Ave Pages per Visitor Rank2 World-Wide 1,444,092 24.4 13 2,354 13 Europe 381,546 27.5 5 2,935 5 Russian Federation 53,345 38% 17 25.1 11 2,792 7 Germany 51,008 62% 8 25.2 10 2,885 6 France 43,009 66% 5 27.5 5 2,786 8 United Kingdom 37,504 60% 9 35.6 1 3,297 2 Italy 24,468 40% 16 17.7 19 1,900 19 Turkey 23,369 32% 18 33.7 2 3,974 1 Spain 21,600 47% 14 26.9 8 2,321 14 Poland 18,194 48% 13 27.8 4 3,156 4 Netherlands 11,997 72% 1 32.2 3 3,167 3 Sweden 6,242 66% 4 25.1 11 2,589 10 Belgium 6,088 56% 11 20.5 16 2,226 15 Switzerland 4,817 63% 7 19 18 1,967 17 Austria 4,756 57% 10 15 20 1,628 20 Portugal 4,310 41% 15 21 15 2,099 16 Denmark 3,687 66% 3 22.8 14 2,360 12 Finland 3,394 63% 6 26.4 9 2,611 9 Norway 3,279 67% 2 27.3 7 2,492 11 Ireland 2,361 53% 12 19.7 17 1,910 18

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Another Superinjunction? MKII

I have every sympathy for the guy, who has, must, remain nameless. On the basis that there is an on-going legal wrangle and the fact that I was on the receiving end of some “correspondence” from his “advisors”, I’ll tread lightly. Not because of the correspondence (which, by the way, was replied to and legalled from this end), but more to respect the on-going case and, in a strange way, for the individual concerned. I am slightly bemused buy the articles that appeared in both the Times and Independent today regarding what can now only be described as ‘Taxigate’. Both articles kicked off with: “AN internet video clip falsely accusing a student of taxi fare evasion “ I beg to differ, a silent movie is positively not an accusation of an unnamed individual. What’s trying to be accomplished here – the eradication of the clip completely? And, before I receive the same level of correspondence, I fully agree that any page that attempts to implicate a student in a north Dublin college with the clip, should be censured. However, trying to erase the clip off the face of the web is, well wrong and I think futle.

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Irish Newspaper Circulation January 2012

Before we’re all lulled into a false sense of hope, it should be pointed out that historically there is always an uplift in January sales in comparison to December. So, true to form, the market is up over 33,000 month on month. The only sales (due to this natural uplift) worth pointing out would be the Mail on Sunday which gained over 8,000 copies and the Sunday Times who managed to put on over 9,000 copies. The last time the Sunday Times had a sale of that magnitude was back in January 2010, so that’s a very encouraging start to the year. Year on Year the numbers are unimpressive. The Sunday market, paper on paper, looks positive. The combined net gains of the Sunday papers is close to 36,000 copies. But in January 2010 the NoW was selling 122,000, so we can say that about 86,000 of the NoW old purchasers have deserted the market completely.   The Irish Daily Star sales year on year are down nearly 14,000 copies which is by far the worst performing of all the papers. Coupled with trying to fight the tabloid wars on the home front, it is now also having to fight…

aurasma daily_tele
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Augmented Reality and print

Another “innovation” that should/might/probably won’t be adapted by the print media, although they are in a prime position to do so. It’s all to do with what’s called Augmented Reality and aided by Image recognition. The principal is straightforward enough, although I’d suggest that the technology is not. It’s similar in function to QR codes, but probably suits the newspapers a little better. The company that seem to be grabbing all the headlines in this arena is Aurasma who recently linked up with the Daily Mirror to show how a paper, stuck at a point when it was printed, can avail of this technology to stay “live”.   An app is downloaded to your smartphone (Apple or Android) from Aurasma which allows you to point your phone at an image in a paper or a static real ‘image’ like a building or a shop front for example.     {youtube}wFQqP_gLpjo{/youtube} The app then recognises this particular image and will allow the app to do its work – this could be to show a video on your phone or superimposing an image in something real-time. In the case of the Daily Mirror, they used an image in their Football Spy page to trigger the…

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JNLR Data Comparisons

On the issue comparisons and the JNLR, I am perhaps a lone voice on a particular topic- the comparisons. Every quarter the figures are issued and there is great emphasis placed on the falls and the gains. But they draw their data from two overlapping surveys. This means that the comparative surveys are using the exact same figures in both sets of data, which to my mind is hardly a comparison. Take a look at this graphically, as it save a lot of explanation: So, this week we are comparing 2010/4 to 2011/3. Therefore they have the data for Q1, Q2 and Q3 of 2010 in both sets of data which is more doubling down than comparing.  Surely like with like is better: