digital

European Internet usage

Yet another interesting summary on the state of the Net for Comscore and the penetration of the internet across various different countries in Europe. It’s not really a precise science to look at the numbers in isolation, as the relative populations have to be taken into account. Looking just at visitors The Netherlands has the highest internet penetration of any of the countries under scrutiny at 72%. Ireland lies #12 with a 535 penetration. If we were to allow to merge this figure with another from Social Bakers it renders an interesting statistic. The latter suggest that there are 2.089m Facebook users in Ireland – therefore it could be argued that 88% or Irish internet users are registered with Facebook. The UK spend 38.2 hours a month in the ‘net Austria the least at 15.1 hour. The UK spending two and a half times more time online that Austria. The Irish are tending towards the bottom at 21.5 hours. Our engagement is proportionally lower than other European countries Visitors (000) (%) Rank  Average Hours per Visitor Average Pages per Visitor World-Wide 1,438,877 24.4 13 2,353 14 Europe 379,402 27.8 6 2,982 5 Russian Federation 52,486 37% 17 24.5 12 2,730…

Print

Irish Newspaper Circulation December 2011

If only we were discussing the six monthly figures, all of them. But we’re not because some of the papers will not be filing their six monthly figures until 16th February 2012. So, on that date, you can finally find out what the Irish Independent, Irish Times etc sold in July of last year. Breakneck pace. For those who did provide the timely information required it’s grim reading. Month on month the big fallers in the Morning were the tabloids losing close to 6,000 copies collectively. The Sun now lies perilously to the 70,000 mark, which, if it tips over the edge, would not be good for either image or marketing. Looking at the longer term the morning market year on year is back just shy of 17,000 copies, the Daily Star making up more than half of that loss.   Turning to the Sundays. It must be very disconcerting for the principals of the Daily Star on Sunday to see that the ‘UK’ edition that replaced the Irish Edition when it closed is only 15,000 copies off the Irish editions circulation figure.   The Sunday Mirror and the People are down nearly 3,000 each but are still way ahead…