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Irish Newspaper Circulations July 2011

Let’s cut straight to the interesting market in July – The Sundays. The News of the World ceased trading and produced a final edition on the second Sunday of the month. However, they decided not to produce an ABC figure for the month- and why would they. The previous month the NoW sold roughly 113,000 copies so , theoretically, they were all up for grabs (let’s leave aside multiple purchases). As the Sunday market was still down over 38,000 copies week on week, you can safely assume that only 75,000 copies found other new homes and we could also suggest that 38,000 of the 113,000 were part of a multiple purchase. The main beneficiaries of the closure were the Sunday Mirror and, ironically, the Daily Star on Sunday. The Mirror was up nearly 25,000 and The Star up 22,000 to 53,303. The Sunday Mirror has close to doubled its circulation year on year on the back of the closure. Before it closed The Sunday Star was selling around 35,000 in the last two months, but its average sale for 2010 was 53,488. So now, after closing the publication and making nearly 20 staff redundant, it’s back up to where it…