Irish Regional Newspapers Circulation Jan June 2011

Firstly, apologies for the “stat attack”, but there are 43 local papers audited so there really is no choice but to have plenty of data. Just by way of explanation: there two totals on the bottom of the chart. The first are “Year Totals”, they are simply the total of all the local papers audited that year. The more important figure is the like for like figures. They take the papers audited in 2011 and look back at those papers over the previous years so that we can make direct comparisons. So, looking at the Like for Like sales we see that the market declined by 10% year on year and 30% over a four year period.      Only two papers managed to increase their sales in the 12 months. They were the Roscommon Herald and the Enniscorthy Guardian increasing 9% and 6% respectively.  It should be noted that some of the papers who don’t have a figure haven’t necessarily ceased trading. There are eleven publications that have recorded declines in double digits. The worst performing is the Leinster Leader which dropped 20% in the twelve months and nearly half it’s circulation in four years. Top Five Publication JJ ‘11…


ABC Circulations Jan June 2011

The ABC Circulations for Jan June 2011 were released and make for fairly sobering reading. The circulation of National newspapers papers in the Republic of Ireland has declined by over 165,000 in twelve months. The biggest faller was in the Sunday market where there have been two newspaper closures in the year. Even stripping out those two titles, like for like sales of the remaining titles is still down 5%. Mornings are dwon 5% and the evening market continues its near two decade decline. Market JJ 2011 JJ 2010 Diff ‘000 Diff % Total Sunday 993,598 1,120,808 -127,210 -11% Total Morning 575,008 605,354 -30,346 -5% Total Evening 81,947 89,945 -7,998 -9% Total Market 1,650,553 1,816,107 -165,554 -9% You can get a closer look at each market here: Sunday, Morning, Evening. The Regional will follow shortly


Irish Sunday Newspaper Circulation Jan June 2011

If you wnated a headlin figure for this Jan June 2011 ABC’s it would be the fact that the Sunday market slipped into six figures. It comes on the back of  the closure of the Sunday Tribune and the semi-closure (as the paper in another guise is still available) of the Daily Star on Sunday.   Actually it could be worse as the News of the World in real life is no longer around but still reported figures for those six months. But even with their final contribution the market is down 127,000 or 11%.     Publication JJ 2011 JJ 2010 Diff ‘000 Diff % Sunday Independent 255,806 265,455 -9,649 -4% Sunday World 246,875 267,130 -20,255 -8% Sunday Tribune 0 54,400 -54,400 Sunday Business Post 47,849 49,637 -1,788 -4% Daily Star Sunday 28,458 54,224 -25,766 -48% Irish News of the World 115,577 131,410 -15,833 -12% Irish Sunday Mirror 40,785 37,252 3,533 9% The People 18,848 20,303 -1,455 -7% Sunday Express 4,077 3,949 128 3% IoS/Daily Mail 113,160 112,897 263 0% Independent on Sunday 1,349 1,639 -290 -18% The Observer 7,362 8,169 -807 -10% Sunday Telegraph 2,760 2,451 309 13% Sunday Times 110,692 111,892 -1,200 -1% Total Sunday 993,598 1,120,808 -127,210 -11%…


Irish Daily Newspaper Circulation Jan June 2011

The morning market declined by 5% year on year in 2011 (not too bad in comparison to the 11% fall in the Sunday Market) and sees it drop below the 600,000 mark. Just to ram home the recessionary point, the morning market hasn’t seen an increase in sales since 2007. Publication JJ 2011 JJ 2010 Diff ‘000 Diff % Irish Independent 134,228 144,896 -10,668 -7% Irish Times 100,951 105,742 -4,791 -5% Examiner 43,390 46,687 -3,297 -7% Daily Mirror 61,998 60,418 1,580 3% Irish Daily Star 87,121 93,630 -6,509 -7% The Sun 79,893 86,453 -6,560 -8%           Daily Express 2,960 2,966 -6 0% Irish Daily Mail 51,072 50,515 557 1%           Daily Telegraph 2,934 2,872 62 2% Financial Times 3,539 3,653 -114 -3% Guardian 3,700 3,818 -118 -3% i 554       The Independent 960 1,143 -183 -16% The Times 2,262 2,561 -299 -12%           Total 575,562 605,354 -30,346 -5% The Irish Times just managed to stay above the 100,000 mark. The paper joined that particular club way back in 1996 and it’s a trophy that it would be very reluctant to give up. So much so that…


Irish Evening Newspaper Circulation Jan June 2011

Just to be complete the Evening Market. There is no daily breakdown of the Heralds’ figure, so it’s impossible to say how the addition of the Dubliner has worked for them.     Publication JJ 2011 JJ 2010 Diff ‘000 Diff % Evening Herald 61,936 67,657 -5,721 -8% Echo 20,011 22,288 -2,277 -10% Total 81,947 89,945 -7,998 -9% There is very little else to add, bar in graphical form, which really says it all.   


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As well as SEO and other digital activities we also advise and run PPC campaigns. If you want an instant hit or your business is in a particularly competitive space, then you might consider an Adwords campaign. The budget and duration of the campaign is completely up to you. There shouldn’t be any over-runs on your budget as this is defined before the campaign launches. Keyword Research: Establish the keywords that will drive business to your site. A trawl through your analytics (hopefully) will throw some light on this. “Long tail” expressions little used and most likely cheaply bid for expressions will be drawn up as well. Ad Development: Once the keywords are established it’s a conversation about what’s going in your ads. It’s about trying to distinguish your offering from the rest of the heard. Landing Pages: Each adgroup should have an optimised landing page for that group. This not only makes the click-through relevant to the customers, it will also have a positive affect on your Quality Score. Ad Testing: Once we’ve gathered enough data for the individual ads and keywords it’s then you start making decisions on which keywords and ads to focus on. Conversion testing will…


Irish Newspaper Circulations July 2011

Let’s cut straight to the interesting market in July – The Sundays. The News of the World ceased trading and produced a final edition on the second Sunday of the month. However, they decided not to produce an ABC figure for the month- and why would they. The previous month the NoW sold roughly 113,000 copies so , theoretically, they were all up for grabs (let’s leave aside multiple purchases). As the Sunday market was still down over 38,000 copies week on week, you can safely assume that only 75,000 copies found other new homes and we could also suggest that 38,000 of the 113,000 were part of a multiple purchase. The main beneficiaries of the closure were the Sunday Mirror and, ironically, the Daily Star on Sunday. The Mirror was up nearly 25,000 and The Star up 22,000 to 53,303. The Sunday Mirror has close to doubled its circulation year on year on the back of the closure. Before it closed The Sunday Star was selling around 35,000 in the last two months, but its average sale for 2010 was 53,488. So now, after closing the publication and making nearly 20 staff redundant, it’s back up to where it…