Radio

JNLR Q2 2011 Local Stations

The local stations have varying penetration ranging from Highlands 67% to East Coasts 23%. But still in top spot is Highland with a fairly commanding lead.  The only real movements were KCLR up 7 points and ocean up 6. On the other side of that coin TippFM was down 6 points and LMFM down 5.    Station 2011 2010 +/- Highland Radio 67 69 -2 MWR 55 52 3 Shannonside 54 Radio Kerry 51 50 1 WLR FM 49 47 2 Ocean FM 49 43 6 Limericks Live 95 48 51 -3 Shannonside/Northern Sound 47 47 0 Clare FM 46 44 2 KCLR 44 37 7 Tipp FM 43 49 -6 Northern Sound 39 Midlands 103 37 42 -5 Southeast Radio 36 36 0 Galway Bay FM 36 41 -5 KFM 26 24 2 LMFM 26 31 -5 East Coast FM 23 25 -2

Radio

JNLR Q2 2011 Dublin Figures

Dublin market whilst very crowded, it’s actually fairly static. In the list below there has only been two one changes in the order: 2FM down and Newstalk up.   2FM lost about a quarter of its listeners in the capital and is now firmly rooted, like Wolves last year,  to the bottom of the table. Actually, things are so bad at the station (and no offence is intended here) that they are only 37,000 listeners away from Lyric FM. The original populist station is fast approached by the specialist Lyric. Big gains for both Newstalk and FM104. Q102 will have to wait for another quarter to overtake 98FM.  4FM doesn’t rate in Dublin and Phantom is still unable to keep listeners.    Radio 2011 20112 2010 20103 +/- Any Radio 827 86% 830 85% -3 Any Region 507 53% 493 51% 14 Any National 460 48% 467 48% -7 Any RTE Radio 358 37% 380 39% -22 Any RTE1/2FM/Lyric 357 37% 380 39% -23 RTE Radio 1 296 31% 284 29% 12 FM 104 206 21% 182 19% 24 Spin 1038 142 15% 139 14% 3 98FM 130 13% 137 14% -7 Q102 127 13% 131 13% -4 Newstalk 119…

Radio

JNLR Q2 2011 National Figures

The latest JNLR figures hold no real surprise in some quarters. Radio listenership, whilst still particularly healthy with a 85% penetration, has dropped back a little on last year’s comparable figures. Radio 2011 2011 2010 2010 000 +/- Any Radio 2979 85% 3024 86% -45 Any National 1610 46% 1678 48% -68 Any RTE Radio 1228 35% 1299 37% -71 RTE1/2FM/Lyric 1208 34% 1290 37% -82 RTE Radio 1 873 25% 858 24% 15 RTE 2FM 404 11% 506 14% -102 RTE Lyric FM 107 3% 112 3% -5 Today FM 444 13% 477 14% -33 Newstalk 281 8% 260 7% 21 Any Region 2045 58% 2049 58% -4 Home Local 1593 45% 1617 46% -24 Other Region 241 7% 280 8% -39 Most of the Donnybrook stations took a knock but 2FM seems to be firmly on the ropes at this point managing to drop 102,000 listeners in the twelve months. That equates to massive 20% of it’s listenership. You’d have to muse that were it not backed by public money what would its fate be? Newstalk put on 21,000 listeners but outside them and RTE1 nobody managed to report a gain.