digital

Taco Bell Facebook coupons

Taco Bell, the Mexican/American fast food chain, recently got itself into a spot of PR bother. A customer took offence to the amount of beef contained in her beloved Taco and so offended was she that she took a class action suit against Taco Bell – as you do. The law hired firm came out blazing and claimed that the mixture was only a paltry 35% beef, the rest was “other ingredients”. The people at Taco Bell (I’m at pains not to use the initials of “TB” as I think they have suffered enough in the publicity department) were not impressed and responded that it was in fact 85% beef. Jumping to the end of that particular story, the Law Firm are cowering under a bed somewhere as they as much admitted the 85% was incorrect and they got it wrong. Taco is considering counter suing. Taco defended their patch rigorously and took out full page ads asking (aka veiled threats) the law firm to publicly apologise. But during the height of “beefgate” they decided to turn to social media and, more specifically, their loyal Facebook customers. They assumed ‘Loyal’ because 5.5m of these would be worriers had ‘liked’ Taco…