News 2.0?

I stumbled across broadsheet.ie earlier this morning as I was looking at what has been called, in particular grandiose terms it should be said, News 2.0. The term gives the impression that News has moved on, we have reached a new Golden Era. The News is Dead, Long Live the News (2.0) Perhaps a more apt term would be Parasitic 2.0. If copying and pasting stories you find in your selection of bookmarks passes for News 2.0, then we’re all in serious trouble. Wikileaks becomes Wik-CtrlC-CtrlV. Back to the story of broadsheet.ie: This morning in a fairly puerile attempt at […]

Car Rental and SEO

In a resent look at the car hire market, in terms of SEO (Search Engine Optimisation), some very interesting points were brought to light. Anything in the motor business, whether it’s dealing with the new sales, second hand sales or rental is hugely competitive. The foreign car rental business is massively competitive and it’s on this we are going to concentrate. Just as a small aside, and one that as a country we have to be able to capitalise on: Hitwise recently released their Travel Quarterly Review – an overview from a search perspective of the travel and related markets. […]

Taco Bell Facebook coupons

Taco Bell, the Mexican/American fast food chain, recently got itself into a spot of PR bother. A customer took offence to the amount of beef contained in her beloved Taco and so offended was she that she took a class action suit against Taco Bell – as you do. The law hired firm came out blazing and claimed that the mixture was only a paltry 35% beef, the rest was “other ingredients”. The people at Taco Bell (I’m at pains not to use the initials of “TB” as I think they have suffered enough in the publicity department) were not […]

Irish Newspaper Circulations May 2011

Without trying to detract from some of the increases – one has to keep in mind that April was a fairly appalling month for newspapers with Easter and Bank Holidays etc. Mornings first: The Sun came back out and increased by over 3,000 copies, actually all the tabloids saw an increase on the previous month. The rest of the papers only saw marginal increases month on month. Year on year The Mirror is still hanging on to a small lead whilst the Daily Star had decreased by some 9,000 copies and The Sun is back over 5,000. No bounce for […]

Ireland Facebook Statistics

Some very interesting Facebook statistics are available at Social Bakers. So we put a few of these together here, just to give you an idea of what’s happening on Facebook as we write. Firstly we will look at Facebook penetration worldwide. There’s really two ways to look at this; absolute numbers or penetration as a % of the population. In numbers, the United States is, naturally, way ahead of the rest of the field with over 150 million Facebook users or the equivalent to half of its population. Ireland’s figure is always going to be low in comparison and we […]

Sunday World avoids the Super Injunction

The Sunday World got a bit of a scoop yesterday and named two actors who were allegedly having an affair, both of whom were married. Whilst the media in the UK were gagged reporting this dalliance because of a “super injunction”, it did not apply to the Sunday World as the injunction was in the UK only. And, as were are Citizens and not Subjects, the actors referred to in the story were Pauline McLynn and her co-star David Threlfall. There is perhaps a bit of a grey area here. The Sunday World did not publish that story online and […]