JNLR 2010 July 09 to June 10

In order to digest this you’d have to take this in two chunks. The first part we will deal with the ‘national stations’ and later we will deal with the ‘local stations’. As with most research/analysis – the numbers normally speak for themselves, as they do in this case. The comparison in this case is […]

Robots.txt

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Robots.txt: This is a small file that points and guides spiders as to what they can index and what they should keep away from. Read On…

404 Pages

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404’s: Where have you directed people to go to is the hit a broken link – or have you directed them anywhere? Read On…

Sitemaps

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Sitemaps: There should be two types of sitemap a sitemap for the human element and another for the spiders. Much overlooked, but very important. Read On…

Keyword Analysis

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Keyword Analysis We’ve looked at it here is some detail. Essentially it’s a root and branch analysis of the site looking at it from a keyword point of view. Read On…

Page Title and Descriptions

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Page Title and Descriptions:Page titles and descriptions in a lot of search results inform human visitors what the page they could potentially click on is actually about and are worth a big effort. Read On…

Page Speed

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Page Speed: This is a big issue currently and according to Google’s representative on earth, Matt Cutts, page speed will be one of 200+ factors used in calculating page rank. Read On…

Site Structure

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Site Structure: Similar to your URL structure you should try and make your site navigation as simple as possible. How easy is it to get from yourhome page to your checkout page? Have you tested it? Read On…

URL Structure:

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URL Structure: The URL’s on your site are important not only for the spider visitors, but also for humans. A URL that can be “read” is infinitely better than one that’s generated by a content management system without any instructions to alter that URL. Keywords in your URL may give you a bit of a […]

Search engine Ranking

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Search engine Ranking: What is the current status of your site in the various search engines? Where does it rank (if at all). It’s a fairly straightforward exercise and just has to be run off against some of the chosen keywords for benchmarking purposes. Read On…

Crawling and Indexing

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Crawling and indexing: How many pages have been indexed and how many pages are there on the site. Is there a gap (there can be small gaps at times)? Is there a big difference between the indexed and actual pages and why? Read On…