404 Pages

404 Pages appear when one of the pages from a search result (or otherwise) no longer exists on your site. The server normally throws a very basic ‘death notice’ at the screen and everything comes to a stop – and that includes the momentum for the search. To overcome this tragedy you really should make a custom 404 page or have a redirect. 404 Pages are important for two reasons. Spiders hate dead-ends and have to have something to guide them on their merry way, as do the human searchers, the letter being particularly fickle.   If a page is […]


Sitemaps are there for the benefit of both our human and not so human visitor. For the Spiders they are a ‘pointer’ as to where to find pages on the site. It’s very likely that spiders will, through your internal linking find all the pages, but it’s better to cut down on the hit and miss and give the spiders a road map of where your pages are. Most CMS have plugins or widgets to help you draw up a sitemap. If they don’t there are plenty of places on the net what will do it for you automatically, like […]