Its all really 360!

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In an article in the Sunday Business Post on 22nd May there was a fairly belated rant about The Suns use of ‘technology’. The article maintained that the papers ‘new’ app for the ipad and iphone, which allows users to see their page three models in a 360 view was, well, disgusting (I paraphrase about […]

Scottish Herald outs Imogen Thomas Super Injunction

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All things considered the footballer in question was quick (and wealthy) enough to wrap up a person and a paper, The Sun, in a super injunction in England, but wasn’t cleaver enough to extend that to their near neighbours, Scotland. I have a look at some articles and was unable to see if the injunction […]

Affiliate Links

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I looked at this before when I thought some publications were being a little disingenuous about their affiliate policies. But, I am glad to see, that our friends at News International are being completely up front about selling their traffic. In an article on High street fashion the say Want to know where your favourite stars’ […]

Coupons and Loyalty Schemes

I read with interest that yet more of the print industry is moving into to coupon/loyalty/butter-voucher arena. There has been huge interest in the web side of this business and recently highlighted when Groupon turned down a €6bln takeover bid from Google. Google, spurned, but not completely defeated, has now decided that it will go […]

€1 Irish Independent

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For the last two Mondays, the Irish Independent has dropped its price from the normal €1.90 to €1, practically half price. It’s a fairly drastic move and one that it would have been loath to do in the past leaving to price weapon to the Tabloids. Financial Times €2.30 Irish Times €1.90 The Examiner €1.90 […]

Irish Newspaper Circulations April 2011

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This April was littered with Bank holidays and then a Bank holiday in May (not covered). But it normally leads to disruption, which in turn leads to lower newspaper purchasing. But his year seems to have bucked that trend as the market is up just shy of two thousand copies. Granted, it’s the promotion happy […]

JNLR 2010 July 09 to June 10

In order to digest this you’d have to take this in two chunks. The first part we will deal with the ‘national stations’ and later we will deal with the ‘local stations’. As with most research/analysis – the numbers normally speak for themselves, as they do in this case. The comparison in this case is […]

Robots.txt

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Robots.txt: This is a small file that points and guides spiders as to what they can index and what they should keep away from. Read On…

404 Pages

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404’s: Where have you directed people to go to is the hit a broken link – or have you directed them anywhere? Read On…

Sitemaps

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Sitemaps: There should be two types of sitemap a sitemap for the human element and another for the spiders. Much overlooked, but very important. Read On…

Keyword Analysis

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Keyword Analysis We’ve looked at it here is some detail. Essentially it’s a root and branch analysis of the site looking at it from a keyword point of view. Read On…

Page Title and Descriptions

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Page Title and Descriptions:Page titles and descriptions in a lot of search results inform human visitors what the page they could potentially click on is actually about and are worth a big effort. Read On…

Page Speed

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Page Speed: This is a big issue currently and according to Google’s representative on earth, Matt Cutts, page speed will be one of 200+ factors used in calculating page rank. Read On…

Site Structure

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Site Structure: Similar to your URL structure you should try and make your site navigation as simple as possible. How easy is it to get from yourhome page to your checkout page? Have you tested it? Read On…

URL Structure:

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URL Structure: The URL’s on your site are important not only for the spider visitors, but also for humans. A URL that can be “read” is infinitely better than one that’s generated by a content management system without any instructions to alter that URL. Keywords in your URL may give you a bit of a […]

Search engine Ranking

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Search engine Ranking: What is the current status of your site in the various search engines? Where does it rank (if at all). It’s a fairly straightforward exercise and just has to be run off against some of the chosen keywords for benchmarking purposes. Read On…

Crawling and Indexing

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Crawling and indexing: How many pages have been indexed and how many pages are there on the site. Is there a gap (there can be small gaps at times)? Is there a big difference between the indexed and actual pages and why? Read On…

404 Pages

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404 Pages appear when one of the pages from a search result (or otherwise) no longer exists on your site. The server normally throws a very basic ‘death notice’ at the screen and everything comes to a stop – and that includes the momentum for the search. To overcome this tragedy you really should make […]

Sitemaps

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Sitemaps are there for the benefit of both our human and not so human visitor. For the Spiders they are a ‘pointer’ as to where to find pages on the site. It’s very likely that spiders will, through your internal linking find all the pages, but it’s better to cut down on the hit and […]

Page Speed

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Page Speed has, of late, become particularly important. You can see this reflected in the many new applications that Google have released in the past year. Their page speed extension for Chrome and the larger part that page speed takes in its Webmaster Tools shows that it is putting greater weight on the speed element […]