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Website Audits

A Website audit would cover many aspects of your site. Really, before you get into the nuts and bolts of SEO you have to see where your site stands in search and technically. Some of the principle areas are set out below: [module-319]

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Keyword Lists

Keyword Use Anywhere in the Title Tag Keyword Use as the First Word(s) of the Title Tag Keyword Use in the Root Domain Name (e.g. keyword.com) Keyword Use Anywhere in the H1 Headline Tag Keyword Use in Internal Link Anchor Text on the Page Keyword Use in External Link Anchor Text on the Page Keyword Use as the First Word(s) in the H1 Tag Keyword Use in the First 50-100 Words in HTML on the Page Keyword Use in the Subdomain Name (e.g. keyword.seomoz.org) Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html) Keyword Use in the Page Folder URL (e.g. seomoz.org/keyword/page.html) Keyword Use in other Headline Tags ( Keyword Use in Image Alt Text Keyword Use / Number of Repetitions in the HTML Text on the Page Keyword Use in Image Names Included on the Page (e.g. keyword.jpg) Keyword Use in or Tags Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page) Keyword Use in List I Keyword Use in the Page’s Query Parameters (e.g. seomoz.org/page.html?keyword) Keyword Use in or Tags Keyword Use in the Meta Description Tag Keyword Use in the Page’s File Extension (e.g. seomoz.org/page.keyword) Keyword Use in Comment Tags in…