On Page Optimisation

On Page Optimisation is where all the information gathered in earlier parts of the process guide us as to how we should construct the actual pages. Each page should, ideally, act as a “landing page” so try and forget the notion that the “home page” is the one to be optimised. It will be optimised but other pages should get the same treatment – but for different keywords. On one site I am familiar with the home page is the ‘most popular’ landing page in absolute terms. But of all the page visits only 3% land directly in the home […]

Site Audit

In looking at a site with the site analysis or site audit hat on there are a number of areas that you would want to concentrate on. Below are listed some of the areas that should be analyised. Crawling and indexing: How many pages have been indexed and how many pages are there on the site. Is there a gap (there can be small gaps at times)?  Is there a big difference between the indexed and actual pages and why? Using an online crawler (or offline) like seo-browser will show you how your page appears to a search engine – […]

Keyword Research

Keyword Research is the next stage of the process. Having compiled a list of industry terms in our first pass and then seen, through the competitor analysis, which terms your closest competitors are aiming for, we are now beginning to build up a lexicon of words specific to a particular industry. But while you will find certain keyword expressions being mentioned again and again, there is a trade off between the time, cost and effort it would take to rank on that specific phrase and the volume of business it would bring your way. Obviously in certain markets there are […]

Irish Newspaper Circulation April 2010

A marginal decrease in the mornings this month. Taking into account the ‘disruption’ in the buying cycle for Easter and School holidays – its not a bad result.  However the year on year picture is very bleak. The tabloids account for 24,000 of the 29,000 drop in the market year on year. Just how much more blood letting can that tabloids take is anyone’s guess.    The Sunday market is beginning to get a little interesting. In last months figures, it looked as if the much publicised defection of Paul Williams to the News of the World didn’t materialise into sales […]