Radio

JNLR (Joint National Listenership Research) 2010 National Stations

The JNLR figures thump in the desks today and, on the surface it would seem that there is a small shift away from radio. National – Yesterday 2010 2010 2009 2009 2008 2008 2007 2007 2006 2006 % R % S % R % S % R % S % R % S % R % S Any Regional/Local 57 54 58 51 55 50 52 48 56 51 RTÉ Radio 1 25 23 26 23 24 22 23 22 24 21 RTÉ 2FM 13 8 15 10 16 12 17 13 18 13 RTÉ Lyric FM 3 2 3 2 4 2 3 12 3 2 Today FM 13 9 15 10 16 11 16 2 16 12 Newstalk 8 4 8 4 7 3 6 3 The figure for ‘any radio’ for 2009 was 87% whereas the same figure for 2010 is 85%which is a drop of 88,000 listeners over the year. The figures above are the full year figures from 2006 to 2010. It plots both the reach and share of each station year on year. Looking at ‘10 to ‘09 all the national stations are either down or, at best, stationary. The big faller in the…

Radio

JNLR (Joint National Listenership Research) 2010 Local Radio

In terms of the overall health of the listening market within the local franchises, that figure varies considerably across the counties. In the OceanFM franchise – Donegal South/Sligo/Nth Leit – the listened to any radio yesterday figure is 95% whereas in the East Coast FM area, Wicklow, that figure plummets to 79%. Many a thesis could be forwarded as to the difference in the listening base – but none to be found here. Of the 16 local stations, eleven saw a fall in their numbers. Tipp FM, Ocean FM, Midlands 103 all saw a 5% decline in numbers. Radio Kerry and KFM were the only real winners gaining 4% and 3% respectively. Maintaining its massive reach is still Highland Radio in Donegal. But the ‘best in show’ this year goes to Radio Kerry who moved from #7 in the Local Radio League in 2009 to #2. I’d say the shareholders are delighted. Local – Listened Yesterday 2010 2009 +/- % % Highland Radio 67 68 -1 Radio Kerry 51 47 4 Limerick’s Live 95FM 50 53 -3 Mid West Radio 49 50 -1 WLR FM 48 51 -3 Shannonside/Northern Sound 47 50 -3 Clare FM 46 45 1 Tipp FM…

Radio

JNLR (Joint National Listenership Research) 2010 Cork Stations

Cork’s story is that it saw some of the biggest swings in the major franchises. The listened to yesterday for Cork was 81% down from 85% the previous 12 months (21,000 listeners). 2Fm, again, lost out as did 96FM which dropped a fairly substantial 4% points. The C103  gain in share helped the combined figure not look as stark a drop as it could have been. Having said that it’s still the station in Cork reaching 35% of the franchise on a daily basis followed by Radio 1 at 26%,  9% points ahead. Cork – Yesterday 2010 2009 +/- +/- R% S% R% S% R% S% RTÉ Radio 1 26 22.3 27 21.4 -1.0 0.9 RTÉ 2FM 9 5.4 12 6.2 -3.0 -0.8 RTÉ Lyric FM 4 2.0 3 1.5 1.0 0.5 Today FM 15 9.7 17 10.4 -2.0 -0.7 Newstalk 9 4.7 8 3.5 1.0 1.2 Corks 96FM/C103 46 41.6 50 45.0 -4.0 -3.4 Corks 96FM 35 30.3 39 34.9 -4.0 -4.6 C103 (Corks 103FM) 14 11.4 14 10.1 0.0 1.3 Corks Red FM 19 10.6 20 11.6 -1.0 -1.0 The five-year retrospective look in this case look very erratic and a little spartan as three of the stations…

Radio

JNLR (Joint National Listenership Research) 2010 Dublin Stations

Turning the attentions to the Dublin area, the runners and riders are listed below, as is there form to date. Dublin – Yesterday 2010 2010 2009 2009 +/- +/- R% S% R% S% R% S% RTÉ Radio 1 29 30.5 30 32.8 -1.0 -2.3 RTÉ 2FM 10 7.0 12 8.3 -2.0 -1.3 RTÉ Lyric FM 5 3.2 5 2.9 0.0 0.3 Today FM 9 5.8 10 7.0 -1.0 -1.2 Newstalk 10 5.9 11 7.0 -1.0 -1.1 98FM 14 11.6 15 10.4 -1.0 1.2 FM104 20 11.2 20 10.7 0.0 0.5 Q102 13 11.1 13 8.6 0.0 2.5 Country 106.8/Sunshine 3 3.2 4 3.0 -1.0 0.2 Spin 1038 14 6.6 13 5.8 1.0 0.8 Phantom 105.2 2 0.8 3 1.4 -1.0 -0.6 The classic screen line “move along now, there’s nothing to see here’ jumps out in all but a few cases. Over the year the figure of “listened yesterday” in Dublin has dropped from 87% to 85% which equates to roughly 20,000 listeners – about a 2% drop in the Capital, so nothing extremely worrying. Of the 11 stations in Dublin, seven recorded a decline in reach and five in share. Determined to repeat its national performance, 2FM was the…

Print

Irish Morning Newspaper Circulations July-December 2010

Well, finally. The fast paced world of print has finally decided to publish figures. We can now reveal that the sale of the Irish Times in July 2010 was 98,847 copies a day. So, if you ran a campaign with that publication or any of the other laggards (in terms of publishing meaningful audited figures) you will now be able to see why its was a success or failure – eight months later. Publication July Dec 2010 July Dec 2009 Diff ’09/10 Diff % Irish Independent 138,510 149,906 -11,396 -8% Irish Times 102,543 106,926 -4,383 -4% Examiner 46,011 49,096 -3,085 -6% Daily Mirror 61,143 63,153 -2,010 -3% Irish Daily Star 90,709 97,647 -6,938 -7% The Sun 84,277 91,781 -7,504 -8% Daily Express 3,371 3,386 -15 0% Irish Daily Mail 49,389 49,090 299 1% Daily Telegraph 2,984 3,027 -43 -1% Financial Times 3,695 3,754 -59 -2% Guardian 3,749 4,189 -440 -11% The Independent 1,022 1,287 -265 -21% The Times 2,539 2,773 -234 -8%         Total  589,942 626,015 -36,073 -6% Overall, the market slipped quietly through the 600,000 barrier and now languishes at 589k or 6% down year on year. The major casualty is the Irish Independent (II) which…

Print

Irish Sunday Newspaper CirculationsJuly-December 2010

The Sunday market is where the recent focus has been with the closure of one paper and another in receivership. The Sunday Tribune (ST) didn’t file an ABC for the last half of 2010. There’s a cost involved there and perhaps the receiver felt that until another buyer was found (or not) the money would be better spent elsewhere. Anyway – the king is dead, long live the king and its an intriguing tale in the next tow paragraphs peppered with boxing analogies!    Sunday World (SW) mugged the Sunday Independent (SI)way back in 2007 and rightfully claimed the title “King of the Tabloids” and Broadsheets. By doing so became the top selling Sunday paper and, by default, also became the Top selling paper as well. I’d have to say that up to this point the fight between the pair had been relatively fair, relatively being the apt term. As both fight out of the same Indo corner, so the scrap was really never going to be let out of hand. By now, the deposed ruler has returned and claimed “number one” position shading the SW figure by just shy of 3,000 copies. Their marketing in this Sunday’s edition will proudly…