JNLR Radio Research National 2010-4

Looking at the National Listenership figures, one would think that RTE, as a whole, was having a torrid time dropping 39,000 in their combined listenership. But its only one station in the stable that’s making it look so bad – 2FM. Last quarter in 2011 it lost 60,000 listeners compared to the same quarter in 2010. Given that, in general, radio listenership has stayed the same year on year, it’s nothing to do with the market. At the bottom of this article are the listenership figures going back five years – all for the last quarter of each year.. Back […]

JNLR Radio Research Local Stations 2010-4

This is the place we can dole out a few Radio Oscars! The regional listenership is normally a fairly static affair, but this year it’s thrown up a few surprises – good ones as well. For this analysis, we decided to look both at their local reach in percentage terms and also in actual numbers. At a first look at numbers, they seem deceptive, just note that we are looking at different size populations in each franchise area. For example, the estimated universe for the Donegal North franchise is 98,000 of which Highland have a 67% reach or 65,000 sets […]

JNLR Radio Research Dublin 2010-4

The last quarter of 2010 shows, like the first quarter, very little has changed to the capitals radio listening habits. They still, en masse, like Radio 1, they are still jettisoning 2FM in their droves and, if you’re not tuned into Radio 1, you have to be too young and are instead listening to FM104 [55% of FM104 listeners are aged between 15-24 compared to 13% in the case of Radio One]. FM104 is now firmly rooted into second place and is listened to by 21% (201,000) of the capital population but Radio 1 still manages a hefty 31% (298,000). […]