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JNRS 2010

The latest figures for the readership for many of the Irish Newspapers were released today ‘000 % ‘000 % 2010 2010 2009 2009 +/- +/- Morning Titles Irish Independent 539 15.3% 581 16.5% -42 -1.2% The Irish Times 339 9.6% 369 10.5% -30 -0.9% Irish Examiner 175 5.0% 208 5.9% -33 -0.9% Irish Daily Star 385 11.0% 420 11.9% -35 -0.9% Irish Daily Mirror 192 5.5% 211 6.0% -19 -0.5% Irish Sun 277 7.9% 295 8.3% -18 -0.4% Irish Daily Mail 148 4.2% 142 4.0% 6 0.2% Any Daily 1,700 48.4% 1990 56.4% -290 -8.0% Any Morning 1,794 51.0% 1873 53.1% -79 -2.1% Evening Titles Evening Herald 236 6.7% 289 8.2% -53 -1.5% Free Titles Herald AM 117 3.3% Metro 112 3.2% Sunday Titles Sunday Independent 1,006 28.6% 1031 29.2% -25 -0.6% Sunday Tribune 171 4.9% 185 5.3% -14 -0.4% Sunday World 821 23.3% 812 23.0% 9 0.3% Sunday Business Post 187 5.3% 196 5.6% -9 -0.3% Sunday Times 418 11.9% 415 11.7% 3 0.2% Irish News of the World 528 15.0% 517 14.6% 11 0.4% Irish Sunday Mirror 141 4.0% 147 4.2% -6 -0.2% Irish Mail on Sunday 329 9.4% 302 8.6% 27 0.8%

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Irish Regional Newspaper Circulations July-December 2010

In the regional department only four paid titles managed to stay the right side of last years figure. In the main the local papers in and around the Leinster region seem to have faired out the worst (Callow People –22%, Leinster Leader –19% Fingal Independent – 15% etc). Each of the regional’s will have their own unique story, unique to their particular area. Naturally there will be a element of the macro economics in that yarn, but there will also be a huge element of the micro economics in there as well. Local factory closure, by-passes etc – elements unique to a particular area but that could have a huge effect on one particular title. No point going line by line here (thank God). Like for like: these are papers that have been audited every year since 2007, 48 titles. Its the only comparative one can draw from these figures. Titles with no figures simple are not audited any longer and may not necessarily be closed. Paper 2007 2008 2009 2010 10 v 09 10 v 07 Bray People 5,736 4,848 4,627 4,045 -12.6% -29.50% Carlow People 4,686 4,551 4,786 3,728 -22.1% -20.40% Clare Champion 19,539 19,046 17,969 16,691 -7.1%…

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JNLR (Joint National Listenership Research) 2010 National Stations

The JNLR figures thump in the desks today and, on the surface it would seem that there is a small shift away from radio. National – Yesterday 2010 2010 2009 2009 2008 2008 2007 2007 2006 2006 % R % S % R % S % R % S % R % S % R % S Any Regional/Local 57 54 58 51 55 50 52 48 56 51 RTÉ Radio 1 25 23 26 23 24 22 23 22 24 21 RTÉ 2FM 13 8 15 10 16 12 17 13 18 13 RTÉ Lyric FM 3 2 3 2 4 2 3 12 3 2 Today FM 13 9 15 10 16 11 16 2 16 12 Newstalk 8 4 8 4 7 3 6 3 The figure for ‘any radio’ for 2009 was 87% whereas the same figure for 2010 is 85%which is a drop of 88,000 listeners over the year. The figures above are the full year figures from 2006 to 2010. It plots both the reach and share of each station year on year. Looking at ‘10 to ‘09 all the national stations are either down or, at best, stationary. The big faller in the…

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JNLR (Joint National Listenership Research) 2010 Local Radio

In terms of the overall health of the listening market within the local franchises, that figure varies considerably across the counties. In the OceanFM franchise – Donegal South/Sligo/Nth Leit – the listened to any radio yesterday figure is 95% whereas in the East Coast FM area, Wicklow, that figure plummets to 79%. Many a thesis could be forwarded as to the difference in the listening base – but none to be found here. Of the 16 local stations, eleven saw a fall in their numbers. Tipp FM, Ocean FM, Midlands 103 all saw a 5% decline in numbers. Radio Kerry and KFM were the only real winners gaining 4% and 3% respectively. Maintaining its massive reach is still Highland Radio in Donegal. But the ‘best in show’ this year goes to Radio Kerry who moved from #7 in the Local Radio League in 2009 to #2. I’d say the shareholders are delighted. Local – Listened Yesterday 2010 2009 +/- % % Highland Radio 67 68 -1 Radio Kerry 51 47 4 Limerick’s Live 95FM 50 53 -3 Mid West Radio 49 50 -1 WLR FM 48 51 -3 Shannonside/Northern Sound 47 50 -3 Clare FM 46 45 1 Tipp FM…

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JNLR (Joint National Listenership Research) 2010 Cork Stations

Cork’s story is that it saw some of the biggest swings in the major franchises. The listened to yesterday for Cork was 81% down from 85% the previous 12 months (21,000 listeners). 2Fm, again, lost out as did 96FM which dropped a fairly substantial 4% points. The C103  gain in share helped the combined figure not look as stark a drop as it could have been. Having said that it’s still the station in Cork reaching 35% of the franchise on a daily basis followed by Radio 1 at 26%,  9% points ahead. Cork – Yesterday 2010 2009 +/- +/- R% S% R% S% R% S% RTÉ Radio 1 26 22.3 27 21.4 -1.0 0.9 RTÉ 2FM 9 5.4 12 6.2 -3.0 -0.8 RTÉ Lyric FM 4 2.0 3 1.5 1.0 0.5 Today FM 15 9.7 17 10.4 -2.0 -0.7 Newstalk 9 4.7 8 3.5 1.0 1.2 Corks 96FM/C103 46 41.6 50 45.0 -4.0 -3.4 Corks 96FM 35 30.3 39 34.9 -4.0 -4.6 C103 (Corks 103FM) 14 11.4 14 10.1 0.0 1.3 Corks Red FM 19 10.6 20 11.6 -1.0 -1.0 The five-year retrospective look in this case look very erratic and a little spartan as three of the stations…

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JNLR (Joint National Listenership Research) 2010 Dublin Stations

Turning the attentions to the Dublin area, the runners and riders are listed below, as is there form to date. Dublin – Yesterday 2010 2010 2009 2009 +/- +/- R% S% R% S% R% S% RTÉ Radio 1 29 30.5 30 32.8 -1.0 -2.3 RTÉ 2FM 10 7.0 12 8.3 -2.0 -1.3 RTÉ Lyric FM 5 3.2 5 2.9 0.0 0.3 Today FM 9 5.8 10 7.0 -1.0 -1.2 Newstalk 10 5.9 11 7.0 -1.0 -1.1 98FM 14 11.6 15 10.4 -1.0 1.2 FM104 20 11.2 20 10.7 0.0 0.5 Q102 13 11.1 13 8.6 0.0 2.5 Country 106.8/Sunshine 3 3.2 4 3.0 -1.0 0.2 Spin 1038 14 6.6 13 5.8 1.0 0.8 Phantom 105.2 2 0.8 3 1.4 -1.0 -0.6 The classic screen line “move along now, there’s nothing to see here’ jumps out in all but a few cases. Over the year the figure of “listened yesterday” in Dublin has dropped from 87% to 85% which equates to roughly 20,000 listeners – about a 2% drop in the Capital, so nothing extremely worrying. Of the 11 stations in Dublin, seven recorded a decline in reach and five in share. Determined to repeat its national performance, 2FM was the…

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Irish Morning Newspaper Circulations July-December 2010

Well, finally. The fast paced world of print has finally decided to publish figures. We can now reveal that the sale of the Irish Times in July 2010 was 98,847 copies a day. So, if you ran a campaign with that publication or any of the other laggards (in terms of publishing meaningful audited figures) you will now be able to see why its was a success or failure – eight months later. Publication July Dec 2010 July Dec 2009 Diff ’09/10 Diff % Irish Independent 138,510 149,906 -11,396 -8% Irish Times 102,543 106,926 -4,383 -4% Examiner 46,011 49,096 -3,085 -6% Daily Mirror 61,143 63,153 -2,010 -3% Irish Daily Star 90,709 97,647 -6,938 -7% The Sun 84,277 91,781 -7,504 -8% Daily Express 3,371 3,386 -15 0% Irish Daily Mail 49,389 49,090 299 1% Daily Telegraph 2,984 3,027 -43 -1% Financial Times 3,695 3,754 -59 -2% Guardian 3,749 4,189 -440 -11% The Independent 1,022 1,287 -265 -21% The Times 2,539 2,773 -234 -8%         Total  589,942 626,015 -36,073 -6% Overall, the market slipped quietly through the 600,000 barrier and now languishes at 589k or 6% down year on year. The major casualty is the Irish Independent (II) which…

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Irish Sunday Newspaper CirculationsJuly-December 2010

The Sunday market is where the recent focus has been with the closure of one paper and another in receivership. The Sunday Tribune (ST) didn’t file an ABC for the last half of 2010. There’s a cost involved there and perhaps the receiver felt that until another buyer was found (or not) the money would be better spent elsewhere. Anyway – the king is dead, long live the king and its an intriguing tale in the next tow paragraphs peppered with boxing analogies!    Sunday World (SW) mugged the Sunday Independent (SI)way back in 2007 and rightfully claimed the title “King of the Tabloids” and Broadsheets. By doing so became the top selling Sunday paper and, by default, also became the Top selling paper as well. I’d have to say that up to this point the fight between the pair had been relatively fair, relatively being the apt term. As both fight out of the same Indo corner, so the scrap was really never going to be let out of hand. By now, the deposed ruler has returned and claimed “number one” position shading the SW figure by just shy of 3,000 copies. Their marketing in this Sunday’s edition will proudly…

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Irish Newspaper Circulations January 2011

The first month of the year and we see a little mistake on a other than unblemished tome. The people at the Mail, who “passed off” as another paper last weekend have no ABC certificate this month. The ABC’s extremely efficient PR agency in Blighty said: The Daily Mail and Mail on Sunday circulation data for January 2011 has not been submitted in time for inclusion in this report. Once the data has been received the report will be updated and re-issued. Perhaps that’s why also last week they had a particularly gushing piece on page 2 of the pass-off about how fantastic their figures were for January and how they where the only paper growing in this market etc etc etc. Anyway did all the self congratulation made them take their eye off the balls and forget about the business? To quote a particularly apt line from Quentin Crisp: “The very purpose of existence is to reconcile the glowing opinion we have of ourselves with the appalling things that other people think about us” Anyway… There was no point in doing a comparison to December and last month and the one previous are particularly strange and its best not…

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JNLR Radio Research National 2010-4

Looking at the National Listenership figures, one would think that RTE, as a whole, was having a torrid time dropping 39,000 in their combined listenership. But its only one station in the stable that’s making it look so bad – 2FM. Last quarter in 2011 it lost 60,000 listeners compared to the same quarter in 2010. Given that, in general, radio listenership has stayed the same year on year, it’s nothing to do with the market. At the bottom of this article are the listenership figures going back five years – all for the last quarter of each year.. Back in 2006, when we were being licked in the face by the now extinct Celtic Tiger, 2FM had a national audience figure of 18% or 618,000 adults every day. Compared now to 394,000 listeners in 2011, that’s a 56% drop in listeners. Today FM managed to gain 14,000 listeners, but still stood at a 13% reach nationally. Newstalk gained a fairly impressive 27,000 and that added one point to its waistline pushing it to 9%. They will be encouraged by the fact that most of those gains were in Dublin (+27,000), which is a hard nut to crack given the…

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JNLR Radio Research Local Stations 2010-4

This is the place we can dole out a few Radio Oscars! The regional listenership is normally a fairly static affair, but this year it’s thrown up a few surprises – good ones as well. For this analysis, we decided to look both at their local reach in percentage terms and also in actual numbers. At a first look at numbers, they seem deceptive, just note that we are looking at different size populations in each franchise area. For example, the estimated universe for the Donegal North franchise is 98,000 of which Highland have a 67% reach or 65,000 sets of ears. On the other hand the Louth/Meath franchise has an estimated population of 233,000 and LMFM reaches 59,000 adults or 25% of the franchise. Firstly, it’s incumbent upon us to heap the annual praise on Highland Radio for maintaining its top slot at a reach of 67%. Moving at a rapid pace into second place is MidWest Radio, gaining a very impressive 14 points and 14,000 listeners to bring them up to second place with a 63% reach. The other serious gain was made by Ocean FM moving six places to joint third at 50%. The rest of the…

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JNLR Radio Research Dublin 2010-4

The last quarter of 2010 shows, like the first quarter, very little has changed to the capitals radio listening habits. They still, en masse, like Radio 1, they are still jettisoning 2FM in their droves and, if you’re not tuned into Radio 1, you have to be too young and are instead listening to FM104 [55% of FM104 listeners are aged between 15-24 compared to 13% in the case of Radio One]. FM104 is now firmly rooted into second place and is listened to by 21% (201,000) of the capital population but Radio 1 still manages a hefty 31% (298,000).   Spin finally knocked its “sibling” off #3 slot, moving to a 15% reach (140,000) in front of 98FM at 12% (114,000) down from 14%. Newstalk gained three points in the metropolis and leaped ahead of both Q102 and 98FM in the process. They also managed to steal a large portion of share.     Last year at the same point, Q102 looked as if they would get a better podium position when they were lying in #3 in terms of share in Dublin, but only marginally behind FM104. Although they managed to retain their third slot this year, their share…