Print

Irish Newspaper Circulation December 2010

December never brings any real cheer to the Newspaper Business – its a month where minds are on festivities and certainly not on print. This December will also be fondly remembered for the blanket of snow, which probably didn’t help figures in some quarters. The Mail on Sunday is the only paper here to be up on the year and, bar the Independent on Sunday, no paper is up month on month.      The tabloids seem to suffer the most, both on a month on month basis down nearly 17,000 and year on year down close to 19,000. The Sun took the biggest blow down nearly 7,000 on month on month followed by the Daily Star back over 4,000. This was also reflected in the Sundays where the red-tops accounted for almost all of the fall of 23,000 in the Sunday market. Ironically the Sunday Star took the biggest fall year on year. One can only speculate if those numbers were the catalyst for the closure announcement earlier this month. The News of the World had a bad month at the office falling 10,000 copies – their biggest month on month fall over the past two years. That’s not any cause…

Print

Irish Times Digital and other yarns

There was a initial raised eyebrow on seeing the ABC cert for the Irish Times website. Raised in a positive way it has to be said. In November 2010 they had 3.9m unique browsers that month and over 36m page impressions. So mental congratulations went their direction. However, the brakes were soon applied on that sentiment when I read, what can only be described as a ‘gushing’ and, if were were splitting hairs (as they were in the story), a disingenuous article in their Business Section the same day. In an effort to be ‘comparative’ the article made reference to the ABC figures of rival Independent Digital. They pointed out that they had (a paltry) 1.9m unique browsers and 26.6 page impression. What seems to have fallen off the page on the way to the printers was the fact that those Independent Digital figures are a year old – they apply to January 2010. If the IT can scream in a headline a 82% increase year on year, then surely (and dont…) they could have mentioned that ID figures were 12 stale. Its a little trivial and its apples/oranges. Further down the page was an article on the unfortunate demise…