Adwords and Trademark infringement

An interesting digging match is ongoing in London over the use of trademarks and Google adwords. The case was taken by Interflora against M&S over their used of the trademark name “Interflora” as a keyword in their adwords campaign (CPC of the keyword is €0.63 here). The case even dragged Google in with Interflora looking to hit them in the suit as well. However the ruling stated that Google simply facilitated third parties and did not mean that Google itself was using the mark. The court ruled that a third party could be liable ‘in the case where the ad […]