digital

Mobile Retail and m-commerce.

Some interesting stats and facts have come to light this month – in this instance concerning the rise and rise of m-commerce. In a report conducted by Tamar (UK Based Research) suggest that 19% of consumers will do their festive shopping via a mobile handset in 2010. I’d hazard a guess that there are also a huge number of individuals that will conduct their primary research on a mobile but might leave the “last mile” to be concluded elsewhere for a variety of reasons (some set out below). Tesco in the UK expect 10% of their sales will come through a mobile. Understandable as Tesco customers would already have their details registered and it’s simply a matter of signing in and doing the weekly shopping when you’re getting the evening tube to Tooting Broadway. And that seems to be key – the convenience and safety of having your details already gathered and stored on a retailers site. The survey suggested that many more would go the m-commerce route if their fears over security were allayed. There is also the logistical issue, and again, the security aspect of using a credit card in a public place. Then there’s the physical and…

digital

Adwords and Trademark infringement

An interesting digging match is ongoing in London over the use of trademarks and Google adwords. The case was taken by Interflora against M&S over their used of the trademark name “Interflora” as a keyword in their adwords campaign (CPC of the keyword is €0.63 here). The case even dragged Google in with Interflora looking to hit them in the suit as well. However the ruling stated that Google simply facilitated third parties and did not mean that Google itself was using the mark. The court ruled that a third party could be liable ‘in the case where the ad does not enable the average internet user, or enables that user only with difficulty, to ascertain whether the goods and services referred to therein originate from the proprietor of the trademark or an undertaking economically connected with it or, on the contrary, originate from a third party’ So basically, if the ad misleads the viewer to thinking that they are in fact getting good for the trademark owner, when they are not, then it could be an infringement. At this point the court hasn’t ruled as to whether M&S actually infringed the Interflora mark in this case, so the case…

Print

Irish Newspaper Circulation October 2010

The mornings took a right hammering in October loosing 11k month on month mainly spurred on by the red tops. The Sun lost 5% of it’s circulation in a month, The Daily star not far behind it at 3.6%. Nobody seems to have picked up any of these falling sales. The Irish Daily Mail didn’t escape the carnage  dropping 3.2%. All pretty bad news for the morning market. The Sundays also threw up a few casualties the most notable of which would be the News of the World back 4,400 in a month. It looks as if some of those went to the Sunday Mirror which was up 1,200. A bit of a see-saw went on – the Irish Mail on Sunday was down 2,700 and the Sunday times was up 2,400. The Mail on Sunday is down 14,000 year on year, the biggest faller in the Sundays over the 12 months.  Overall the Sunday Market was down 38,000 in 12 months. Sunday Times, Sunday Mirror, Irish Independent and Sunday Independent all raised their cover prices during the month. Title Sep-10 Oct-10 Oct-09 M on M Y on Y Daily Mirror 62,835 61,412 62,876 -1,423 -41 Daily Record 767 749…