Radio

JNLR September 2010 Irish National Radio

The JNLR for the period October 2009 to September 2010 has been released. Before we delve into the figures, these two facts should be considered. In many cases (even the official B.A.I. press release) comparisons are generally made between figures 12 months to the third quarter 2010 and the 12 months to the second quarter 2009. However, we advocate the much vaunted theory of “apples and oranges” and the fact that then cont be counted together. Therefore we analyse the figures 12 months to September 2010, strangely, to the comparable 12 month figures to September 2009, but that’s probably just the anal retention kicking in. Secondly, the radio business is very fluid and chairs are filled and swapped very rapidly. The untimely demise of G. Ryan threw the whole 2FM/RTE1 morning schedule up in the air in the past twelve months. Tubirdy moved to fill that void, J Creadon moved to fill the Radio 1 spot. Jim Jim left, Colm Hayes fills a spot 11:00 to 1:00 etc. And its not only in the national broadcaster that changes are made. For example, the Newstalk morning slot was amended with I. Yates giving T. Dunne and extra hour in bed. So…

Radio

JNLR September 2010 – Dublin Radio Stations

Evening loosing 2% points in Dublin, RTE 1 is still the dominant player in the market and by nearly 100,000 pairs of ears. FM104 is its nearest rival in the capital at a reach of 189,000 people followed by Spin at 140,000 how have vaulted a place to second over the past 12 months. But lurking in the background and doing very steady work is Q102. Currently in 5th position they have been grabbing listeners survey after survey. In the survey in 2007 the same station had a mere 96,000 listeners ‘yesterday’ – it’s not too shabby.          2FM and Newstalk lost over 20,000 each in the 12 months in the Capital, Today FM lost 14,000 and 4FM hit the airways with 22,000. Phanthom has its problems on and off the pitch and in this survey they dropped to 22,000 listeners.  Dublin Listenership    2010 ‘000     2010% 2009 ‘000       2009%           +/- Any Radio 830 85% 846 86% -16 Any National 449 46% 497 51% -48 Any RTE Radio 364 37% 393 40% -29 Any RTE1/2FM/Lyric 364 37% 391 40% -27 RTE Radio 1 276 28% 294 30% -18 FM104 189 19% 194 20% -5 Spin 1038 140 14%…

Radio

JNLR September 2010 – Regional Stations

Turning our attention to the regional stations, some have had a better 12 months than others. Still the outright leader in this league table is Highland with a fairly formidable 69% reach. The three stations bordering capital are at the bottom of the table and it would be simply down to competition in the Greater Dublin area. Not only have the surrounding counties franchises have to contend with the competition from the nationals – but also from the six Dublin Franchises overspill. Tipp FM, Shannonside and LM FM all took a bit of a dip over the 12 months. Tipp FM doesn’t have a clear shot at its population. Its ahs the overlap of Beat 102-103 and Spin South West. Again,that extra bit of competition does seem to completely dilute the Home Local listenership. The introduction of i105 this time around definitely had an impact on Tipp FM’s listenership. On the other hand Radio Kerry have made a big leap and added 7,000 listeners.  Local  %   %    +/-   Highland Radio  69 67 2 Limerick’s Live 95FM  51 53 -2 Radio Kerry  51 45 6 Mid West Radio  50 48 2 WLR FM  48 51 -3 Shannonside/Northern Sound  46 53…

Print

Irish Newspaper Circulation September 2010

September, brings a form of normality, if you’re a Circulation Manager anyway. That particular creature likes school, school runs and no summer holidays. Circulation people look with distain at tomes analysing the Chaos Theory. They just want calm and trends and straight line regression analysis. Month on month September does answer some of their prayers. The month on month lift in the Morning market was mainly carried by the Daily Mail. They were also the only paper to register a positive year on year (we don’t bother with analysing or speaking of the Daily Records numbers ever since they suddenly “lost” 80% of their circulation one night last year and had no explanation for it). Looking at the year on year, again, the tabloids are the big fallers and the market overall is back over 15,000. The Sunday market, whilst up month on month, takes a pounding year on year down 31,000.  Again the Mail on Sunday is the only publication to register a positive year on year. The Sunday Times, News of the World and Star on Sunday all loosing roughly 10,000 a piece. In terms of revamps it was an interesting month. The Sun introduced Buzz magazine on…