JNLR September 2010 Irish National Radio

The JNLR for the period October 2009 to September 2010 has been released. Before we delve into the figures, these two facts should be considered. In many cases (even the official B.A.I. press release) comparisons are generally made between figures 12 months to the third quarter 2010 and the 12 months to the second quarter 2009. However, we advocate the much vaunted theory of “apples and oranges” and the fact that then cont be counted together. Therefore we analyse the figures 12 months to September 2010, strangely, to the comparable 12 month figures to September 2009, but that’s probably just […]

JNLR September 2010 – Dublin Radio Stations

Evening loosing 2% points in Dublin, RTE 1 is still the dominant player in the market and by nearly 100,000 pairs of ears. FM104 is its nearest rival in the capital at a reach of 189,000 people followed by Spin at 140,000 how have vaulted a place to second over the past 12 months. But lurking in the background and doing very steady work is Q102. Currently in 5th position they have been grabbing listeners survey after survey. In the survey in 2007 the same station had a mere 96,000 listeners ‘yesterday’ – it’s not too shabby.          2FM and Newstalk […]

JNLR September 2010 – Regional Stations

Turning our attention to the regional stations, some have had a better 12 months than others. Still the outright leader in this league table is Highland with a fairly formidable 69% reach. The three stations bordering capital are at the bottom of the table and it would be simply down to competition in the Greater Dublin area. Not only have the surrounding counties franchises have to contend with the competition from the nationals – but also from the six Dublin Franchises overspill. Tipp FM, Shannonside and LM FM all took a bit of a dip over the 12 months. Tipp […]

Irish Newspaper Circulation September 2010

September, brings a form of normality, if you’re a Circulation Manager anyway. That particular creature likes school, school runs and no summer holidays. Circulation people look with distain at tomes analysing the Chaos Theory. They just want calm and trends and straight line regression analysis. Month on month September does answer some of their prayers. The month on month lift in the Morning market was mainly carried by the Daily Mail. They were also the only paper to register a positive year on year (we don’t bother with analysing or speaking of the Daily Records numbers ever since they suddenly […]