Irish Newspaper Circulations Jan June 2010

And Finally…. The much awaited ‘Island Of Ireland Report finally made it to daylight. And its as expected, it’s unpleasant reading. Below are the topline for the main markets. The Sundays took the brunt of the blow, suffering a 61,000 decline from the period Jan-June ‘09 to Jan-June ‘10. To put that in context: that’s the single largest yearly drop looking back to 2000. The Mornings also lost out by 46,000 or 7%. And, again, a little bit of history there as its the largest percentage decline in the morning market since 2000. The Evenings? Should really be a “copy […]

Irish Sunday Newspaper Circulations Jan June 2010

The Sundays had mixed fortunes. For the papers that have their finger on the pulse and not elsewhere and who actually publish timely circulation numbers on a monthly basis, their plight is well documented. In the market four papers have circulations of under 10,000 and therefore throw up large percentage swings, so we’re not going to dwell on them too much on them.  # The biggest fallers in the market were the Sunday Tribune (-11,327), the Sunday World (-10,374) and the Sunday Business Post (8,146).  Perhaps theses papers are suffering from people dropping a second or, indeed a third paper […]

Irish Morning Newspaper Circulations Jan June 2010

In numerical terms not the same drop as the Sundays but in percentage terms is severe. Even looking back as far as the millennium you wont see the same percentage decline. The Tabloids, like the Sunday market have been in decline for many months – seeming feeling the effects of the ‘R’ worse than others. The Irish Times dropped 8% to 105,000, again for them it’s the single biggest y.o.y. decline since 2000 (only looking back that far). That has to be a bit worrying for Tara St given the investment they have made in the title of late. The […]

Irish Evening Newspaper Circulations Jan June 2010

It’s a waste of pixels, but it has to be done. Publication Jan June 2009 Jan June 2010 Diff ‘000 Diff % Evening Herald 71,187 67,657 -3,530 -5% Echo 24,192 22,288 -1,904 -8% Total 95,379 89,945 -5,434 -6% More of the same. The only item of note is with regard to the “Dubliner” wrapped up inside the Herald on a Thursday. Introduced in April, the paper’s circulation that month did increase – but that was down to bulks – or sampling – or whatever badge you want to stick on it. The following month the single copy sales were up […]

Irish Regional Newspaper Circulation Jan June 2010

The only reason I used the phrase ‘regional newspapers’ in the title was because that’s how the phrase will be. They should be called (rebranded) the less parochial “weekly” or “local newspapers”, but I digress. Because of the chopping an changing in this market, it’s difficult to get an exact handle on it. The only way is to compare “like with like” on the different years. So, like with like (ie the papers that were around in ‘08 and are still publishing a figure today) – the market is down 54,000 copies per week or 15%. Similarly, ‘09 to ‘10, […]