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JNRS 2010

Released today, the JNRS for the period July – June 2010 show that readership of morning titles is down 86,000 compared to the same period 12 months prior and, conversely, the Sunday market in up 57k. The shift in the two markets could show a change of buying habits. Many may be abandoning the daily read in favour of reading a paper only on a Sunday.     The survey showed that 56% of the population read a daily papers while some 70% read a Sunday paper. Individually there were differing results. In the Mornings, still retaining top slot is the Irish Independent with 560k readers (+5). This is followed by the Daily Star at 410k (-52) and then the Irish Times at 359k (-5). The NNI were quick to point out that the decrease in the morning readership can be attributed to the rise in unemployment – which is fairly plausible and could account for the 11% drip in readership of the Daily Star and the 8% drop for The Sun. Both papers would have had a strong loyalty in the ‘trades’ and many once employed tradesperson could well be seeking employment currently. The Evening Market (such a misnomer at this…

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Irish Newspaper Circulations July 2010

To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still! The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids are back nearly 20,000 copies. Turning to the Sunday market the obvious eye sour this month is the Mail on Sunday. Since the beginning of the year they had been sitting (if not somewhat erratically) above the 110,000 watershed. This month they dropped by over 10,000 copies. Is it that the Mail on Sunday is particularly susceptible to the uncertainties of the summer months? It’s something to keep an eye on for the next few months.  Overall the market actually added 2,000 – but still back nearly 52,000 year on year.  Title           Jul-10          Jun-10           Jul-09            m/m              y/y Daily Mirror 60,813 62,190 64,997 -1,377 -4,184 Daily Record 835 769 2,332 66 -1,497 Irish Daily Star 95,619 89,214 100,112 6,405 -4,493 The…