Print

Irish Newspaper Circulations Jan June 2010

And Finally…. The much awaited ‘Island Of Ireland Report finally made it to daylight. And its as expected, it’s unpleasant reading. Below are the topline for the main markets. The Sundays took the brunt of the blow, suffering a 61,000 decline from the period Jan-June ‘09 to Jan-June ‘10. To put that in context: that’s the single largest yearly drop looking back to 2000. The Mornings also lost out by 46,000 or 7%. And, again, a little bit of history there as its the largest percentage decline in the morning market since 2000. The Evenings? Should really be a “copy and paste” from last year – more of the same. Market Jan June 2009 Jan June 2010 Diff ‘000 Diff % Total Sunday 1,182,252 1,120,808 -61,444 -5% Total Morning 651,701 605,359 -46,342 -7% Total Evening 95,379 89,945 -5,434 -6% Total Market 1,929,332 1,816,112 -113,220 -6%

Print

Irish Sunday Newspaper Circulations Jan June 2010

The Sundays had mixed fortunes. For the papers that have their finger on the pulse and not elsewhere and who actually publish timely circulation numbers on a monthly basis, their plight is well documented. In the market four papers have circulations of under 10,000 and therefore throw up large percentage swings, so we’re not going to dwell on them too much on them.  # The biggest fallers in the market were the Sunday Tribune (-11,327), the Sunday World (-10,374) and the Sunday Business Post (8,146).  Perhaps theses papers are suffering from people dropping a second or, indeed a third paper for their Sunday newspaper arsenal. The Tabloids (red top’s) although back nearly 25,000 copies collectively only account for 40% of the Sunday market decline. Another 40% can be attributed to the SBP, Sunday Tribune (which we will return to) and Sunday Independent. In the Redtops the Sunday World dropped over 10,000 copies – which is less than previous annual falls it should be said. Their circulation number is an amalgam of the Southern Edition of the paper and their Northern Edition. Looking a bit deeper, it’s the southern edition that accounts for most of the fall, the northern edition only loosing…

Print

Irish Morning Newspaper Circulations Jan June 2010

In numerical terms not the same drop as the Sundays but in percentage terms is severe. Even looking back as far as the millennium you wont see the same percentage decline. The Tabloids, like the Sunday market have been in decline for many months – seeming feeling the effects of the ‘R’ worse than others. The Irish Times dropped 8% to 105,000, again for them it’s the single biggest y.o.y. decline since 2000 (only looking back that far). That has to be a bit worrying for Tara St given the investment they have made in the title of late. The Irish Independent is down 7,000 or 5% and the decline is all ‘natural’ with their level of bulks at a constant 13% each year. The compact/broadsheet divide is a difficult one. The papers regular bulks figure consists mainly of the compact variety. So looking at the 128,000 odd papers that are non bulks for the I.I. the split is about 60/40 in favour of the compact. The Tabloids have all different stories. The Sun is suffering at the vagaries of the retail chain holed up in the glass palace in Stephen Street and that hasn’t helped in a poor year….

Print

Irish Evening Newspaper Circulations Jan June 2010

It’s a waste of pixels, but it has to be done. Publication Jan June 2009 Jan June 2010 Diff ‘000 Diff % Evening Herald 71,187 67,657 -3,530 -5% Echo 24,192 22,288 -1,904 -8% Total 95,379 89,945 -5,434 -6% More of the same. The only item of note is with regard to the “Dubliner” wrapped up inside the Herald on a Thursday. Introduced in April, the paper’s circulation that month did increase – but that was down to bulks – or sampling – or whatever badge you want to stick on it. The following month the single copy sales were up on April, but fell back again in June. Really, when academic year begins again in September/October, that will be an acid test.

Print

Irish Regional Newspaper Circulation Jan June 2010

The only reason I used the phrase ‘regional newspapers’ in the title was because that’s how the phrase will be. They should be called (rebranded) the less parochial “weekly” or “local newspapers”, but I digress. Because of the chopping an changing in this market, it’s difficult to get an exact handle on it. The only way is to compare “like with like” on the different years. So, like with like (ie the papers that were around in ‘08 and are still publishing a figure today) – the market is down 54,000 copies per week or 15%. Similarly, ‘09 to ‘10, the market is down 27,000 or 8%. The highlights would be that the big drop was in the Kerryman down over 2,000 copies and nearly 5,000 over two years. From these figure it would seem that they were on their own in the Kingdom, but they are not. They have plenty of competition from publications that are not ABC audited and, therefore, are not published here. (The same can be said for every county, so sometimes the “competition factor” is not obvious as it would be on the ground). The Leinster Leader and Meath Chronicle also took a dip (possibly…

Print

JNRS 2010

Released today, the JNRS for the period July – June 2010 show that readership of morning titles is down 86,000 compared to the same period 12 months prior and, conversely, the Sunday market in up 57k. The shift in the two markets could show a change of buying habits. Many may be abandoning the daily read in favour of reading a paper only on a Sunday.     The survey showed that 56% of the population read a daily papers while some 70% read a Sunday paper. Individually there were differing results. In the Mornings, still retaining top slot is the Irish Independent with 560k readers (+5). This is followed by the Daily Star at 410k (-52) and then the Irish Times at 359k (-5). The NNI were quick to point out that the decrease in the morning readership can be attributed to the rise in unemployment – which is fairly plausible and could account for the 11% drip in readership of the Daily Star and the 8% drop for The Sun. Both papers would have had a strong loyalty in the ‘trades’ and many once employed tradesperson could well be seeking employment currently. The Evening Market (such a misnomer at this…

Print

Irish Newspaper Circulations July 2010

To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still! The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids are back nearly 20,000 copies. Turning to the Sunday market the obvious eye sour this month is the Mail on Sunday. Since the beginning of the year they had been sitting (if not somewhat erratically) above the 110,000 watershed. This month they dropped by over 10,000 copies. Is it that the Mail on Sunday is particularly susceptible to the uncertainties of the summer months? It’s something to keep an eye on for the next few months.  Overall the market actually added 2,000 – but still back nearly 52,000 year on year.  Title           Jul-10          Jun-10           Jul-09            m/m              y/y Daily Mirror 60,813 62,190 64,997 -1,377 -4,184 Daily Record 835 769 2,332 66 -1,497 Irish Daily Star 95,619 89,214 100,112 6,405 -4,493 The…