Radio

Radio Quarters and spikes

As we await the JNLR tomorrow, I heard an interesting conversation on the said medium. I was listening to the fact that Mr Yates is (allegedly) none to keen on the 3:30am awakenings so that he can present the morning show on Newstalk so is looking for a new slot (allegedly). The mantra in the radio business is: Win the morning – win the day. So I was curious as to how the morning pans out for the rest of the day for the national stations. I left it at the nationals, as the charts below looks complex enough without adding the local stations as well. The figures are the twelve months to April 2010. The first chart shows the stations average quarter hour listenership throughout the day – in absolute terms. You can see that the skyline is dominated by RTE1 getting a huge boost from morning Ireland (peaking just after 8:00am) and then again for the lunchtime news followed by Mr Duffy and rounded off with Drivetime. Quiet a combination. 2FM’s brightest moment is across the 9:00 12:00 segment. I’d hazard a guess that that light wont shine, unfortunately, so bright in the future – bright given the…