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Irish Newspaper Circulation June 2010

June Figures: normally a strange time for the media with schools drawing to a close, the leaving cert commencing and the annual holiday migration. The “hand of god” having dealt us a blow earlier in the year means that the World Cup would not drag up the circulations of any of the papers. Big fallers month on month were the Daily Star, Sunday Star, News of the World and the Sunday Times. It’s likely that respective newspaper proprietors are praying that this is just the ‘summer slump’ – but the same May to June difference was not as severe last year (bar for the Sunday Times strangely enough). Actually, it’s the second biggest month on month decrease in 18 months – only surpassed by Nov/Dec last year – which is to be expected.  So, perhaps a little more worrying than a ‘blip’. We’ll see the full effect of the market next month the the moons in Jupiter align and the ‘indigenous papers’ deem it appropriate to furnish the world with their circulation figures. In August we will be able to see, for example, what the Irish Times was selling in January for the first time. Coupled with this are the…