Radio

JNLR 2010 Local stations

Local radio  is alive and well some better than others, but that’s down to a variety of factors. Still dominant (relative to it’s peers) is Highland Radio with a reach of 69% of its franchise area. On the other hand is Kfm who only 24% its franchise area. To be frank, it’s easy to see how that would happen in their situation with such a variety of radio sources available in Kildare – including ‘spill over from some of the Dublin Stations franchises. Over the three years the biggest fallers are Limerick’s live and KCLR. In the intervening period there has bee a shake up with the introduction of the regional franchises. The biggest gain was made by Mid West Radio followed by KCLR radio. Local: 09/10 08/09 07/08 Reach Share Reach Share Reach Share Highland Radio 69 63.7 65 64.2 64 60.4 Mid West Radio 52 50.5 45 50.7 50 55.3 Limerick’s Live 95FM 51 35.6 52 39.7 61 44.5 Radio Kerry 50 55.6 46 49.7 46 44.8 Tipp FM 49 57.8 51 51.5 46 48.3 Shannonside/Nort Sound 47 46.8 51 48.4 49 54.6 WLR FM 47 43.7 52 48.4 49 43.7 Clare FM 44 42.3 46 40.2 39…

Radio

Radio Quarters and spikes

As we await the JNLR tomorrow, I heard an interesting conversation on the said medium. I was listening to the fact that Mr Yates is (allegedly) none to keen on the 3:30am awakenings so that he can present the morning show on Newstalk so is looking for a new slot (allegedly). The mantra in the radio business is: Win the morning – win the day. So I was curious as to how the morning pans out for the rest of the day for the national stations. I left it at the nationals, as the charts below looks complex enough without adding the local stations as well. The figures are the twelve months to April 2010. The first chart shows the stations average quarter hour listenership throughout the day – in absolute terms. You can see that the skyline is dominated by RTE1 getting a huge boost from morning Ireland (peaking just after 8:00am) and then again for the lunchtime news followed by Mr Duffy and rounded off with Drivetime. Quiet a combination. 2FM’s brightest moment is across the 9:00 12:00 segment. I’d hazard a guess that that light wont shine, unfortunately, so bright in the future – bright given the…

Print

Irish Newspaper Circulation June 2010

June Figures: normally a strange time for the media with schools drawing to a close, the leaving cert commencing and the annual holiday migration. The “hand of god” having dealt us a blow earlier in the year means that the World Cup would not drag up the circulations of any of the papers. Big fallers month on month were the Daily Star, Sunday Star, News of the World and the Sunday Times. It’s likely that respective newspaper proprietors are praying that this is just the ‘summer slump’ – but the same May to June difference was not as severe last year (bar for the Sunday Times strangely enough). Actually, it’s the second biggest month on month decrease in 18 months – only surpassed by Nov/Dec last year – which is to be expected.  So, perhaps a little more worrying than a ‘blip’. We’ll see the full effect of the market next month the the moons in Jupiter align and the ‘indigenous papers’ deem it appropriate to furnish the world with their circulation figures. In August we will be able to see, for example, what the Irish Times was selling in January for the first time. Coupled with this are the…