digital

QR Codes again!

The Sunday Business Post ran adverts for Sherry FitzGerald last Sunday where the adverts carried QR codes. The codes, once read in an appropriate reader on a Smartphone, will link the advert to the sherry FitzGerald website. And fair enough, it’s a bit of innovation in an arena that slow to innovate. A follow-up article this week gave the impression that this was somewhat ‘cutting edge’. Whilst Sherry may have been the first to use the QR code in an advert, its far from cutting edge. Similarly, there was a story in the Irish Times in April extolling the virtues of the technology and somewhat beaming at the fact that their joint venture paper, The Metro Herald, will begin to experiment with the technology. Considering that The Sun were using the technology in November 2007, it really cant be considered as innovative.

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Times OnLine Paywall

The Times stuck a paywall around their content yesterday 15th June. There will be huge interest in this paywall concept from a variety of sources: The News International Counting Dept (aka Finance). The bean counters and shareholders will be holding their breath the see what the up take will be and how the ‘markets’ react. They will have to make some sort of shareholders statement as to the uptake one would suggest as they opted out of the eABC last month and, therefore have no visible visitor numbers. The media, or the rest of the media to be accurate, is a collective ‘bitch’. Because of that, some lofty quarters probably have a feature at the ready so that if the ‘collective wisdom’ of this harlot does come to pass and the wall has to be decommissioned, they can print and be dammed. ‘ How Murdock Failed’ would be the choice of headlines. There is nothing like straight in –  no kissing. However none of them, the hurlers on the ditch that is, will quote Llyod Jones: the men who try to do something and fail are infinitely better than those who try to do nothing and succeed And spare a…