Irish Newspaper Circulation May 2010

Perhaps, for certain publications, we may have been a tad hasty in the comments for April’s figures. Or indeed it may just show the fickle nature of the newspaper buying public. The morning market was up marginally mainly due to the tabloids. The end of the Premiership, start of the GAA and the playoffs for the Heineken Cup all contributing to the copy sales. But they are no where near their levels from 2009 with the market down nearly 28,000. The Sunday market: many of the copies found by the News of the World last month drifted away this month – the paper loosing nearly 6,000 copies in the month after gaining 9,400 the previous month. The Sunday Daily Star had a good month putting on 7,800 papers and the Sunday Mirror gaining 3,000 copies. The Mail on Sunday lost 5,000 in the month. All of the above gains (with perhaps the exception of the NoW) were in the main down to newspapers promotions. One would have to question the benefit of putting a large amount of work into getting a CD on cover, getting say, 5,000 copies and then for it all to evaporate the following month.    Papers engaging…


Irish Newspaper Circulation July 2010

To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still! The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids are back nearly 20,000 copies. Turning to the Sunday market the obvious eye sour this month is the Mail on Sunday. Since the beginning of the year they had been sitting (if not somewhat erratically) above the 110,000 watershed. This month they dropped by over 10,000 copies. Is it that the Mail on Sunday is particularly susceptible to the uncertainties of the summer months? It’s something to keep an eye on for the next few months.  Overall the market actually added 2,000 – but still back nearly 52,000 year on year.  Title           Jul-10          Jun-10           Jul-09            m/m              y/y Daily Mirror 60,813 62,190 64,997 -1,377 -4,184 Daily Record 835 769 2,332 66 -1,497 Irish Daily Star 95,619 89,214 100,112 6,405 -4,493 The…


“Yer Havin a Laugh”!!!

I came across a company who were selling the virtues of their expertise in Web Design and SEO. I couldn’t complain about the Design side (although design is subjective in the first case) but I would have to take issue with their efforts in the sphere of SEO. I think where the problem arises is that the end client was blindsided as some point, given a spin like a whirling dervish. The “SEO Company” told them what it was – and the hadn’t or didn’t research the topic even slightly. The client was left with a decent enough website – its a brochure site (a concept much maligned at a recent conference!) but works well for that business. But: No page descriptions Page titles that are rotated though pages thus having repetitive page titles Very little in the follow-up. For instance no evidence of submitting the business to Google maps or anything to do with local search There is a real opportunity to have people sit between a potential client and a potential design company – just to have a bit of realism brought to book on both sides.