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Newspaper Readership Figures JNRS 2009

Hot on the back of the circulation figures come the 2009 JNRS Readership Figures. Belying the some of the myths – 87% of the Irish Adult population still read a paper every day (that’s a physical one for any cynics). The largest read paper in Ireland is The Sunday Independent with a reach just short of 30%. A huge number when you consider that across the pond in the UK the reach of the highest read Sunday Paper is the News Of The World at (only) 15%. It’s shadowed by the Sunday World which is still more than 100,000 readers off the leader.  The survey wasn’t kind to The Sunday World which 107,000 readers in the year, by far the biggest drop out of all the titles. Overall the survey shows that the ‘red tops’ seemed to have been punished in the twelve months but primarily the Sunday World, The Daily Star and the News of the World.  The free Dublin titles are no more so this will be their last individual numbers before they are morphed into the Metro AM. The free titles readership was growing with a ‘National Readership’ of 4%, which equated to about 11% reach in…