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Regional Newspaper Promotion

It’s particularly refreshing to see a media group being collectively proactive but alas, not on this Island. All media are going through a torrid time, but some more torrid than others. A case in point would be the ‘Regional’ newspapers who have never really been flavour of the month with agencies and press buyers alike anyway and even less favoured in recessionary times. Visions of a somewhat parochial and staid medium may be the cause of that, coupled with a body that is less than cohesive and certainly not boisterous when it comes to selling itself. Individually, there are many exceptions to this rule, but as a ‘medium’, they seem down the pecking order. Considering the Regional papers collectively reach 44% of the population (63% if you exclude Dublin and Cork) the medium should be treated with a little more respect . The parochial which it is sometimes labelled is certainly not borne out in statistics. More 15-18 year olds read a Regional paper than read the The Sunday Independent, Sunday World, Sunday Tribune and Sunday Business Post – combined.  They also deliver a combined audited circulation of 361,000.  Our friends across the pond have over 1,300 local newspapers under…