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Newspaper Circulations February ‘10

Comparing month on month is a bit of ‘smoke and mirrors’. January is such a dead month for newspaper sales, using it can be a poor comparison. Since we are in February – we have no choice. Taking that into account, there were some positives. The Sun bounced back with an extra 2,300 copies on the previous month and seemingly not at the expense of any of the other tabloids. Other than that, the status quo was maintained in the mornings. The Mail on Sunday had a great month adding over 4,000 and the News of the World added a similar figure. Would the publicity surrounding Mr Paul Williams and his departure from the Sunday World to the News of the World have had an effect on that number? The fallers were the Daily Star, The People and The Sunday Times. Title Jan Feb Diff Daily Mirror 59,378 59,293 -85 Daily Record 872 893 21 Irish Daily Star 94,957 95,111 154 The Sun 84,549 86,872 2,323 Daily Express 3,077 2,988 -89 Irish Daily Mail 52,843 53,235 392 The Daily Telegraph 2,896 2,775 -121 Financial Times 3,487 3,784 297 The Guardian 3,983 3,862 -121 The Independent 1,195 1,088 -107 The Times…

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Irish Newspaper Circulation March 2010

Every month, circulation falls by another small amount, but it’s only when you make a direct comparison to the previous year that one really sees the levels of decline. The market as a whole down 74,000 year on year. Sundays down 45,000 and the morning back 37,000.   In the mornings the Irish Daily Mail had a bad month down nearly 4,000 copies. It’s Sunday title also experienced a month on Month drop of 4,600. the buying public can the so fickle giving up on a publication when the promotions run out.  The tabloids should have had a much better month in March with the Cheltenham festival. Last March the tabloids were up over 3,000 in their February figure. This year they are back 300 copies collectively. The tabloids historically have seen Cheltenham as one of the ‘bankers’ in their circulation year. Promotions are everywhere: fantasy racing, daily supplements, DVD’s, colour magazines and celebrity writers are all thrown at the market. Historically all with a positive effect, but the rules may have been re-written this year.        The Sunday market is where a bit of the action was supposed to be in March. There was pots of ink used in January/February over…