Metro Herald Launch

The not particularly awaited amalgam of the Herald AM and Metro – the stunningly unimaginatively titled ‘Metro Herald’** hit the streets early January. Their first ABC came in at 61,660 or half the previous market demand for a free paper in the capital. Half for the distribution goes on ‘Rail’ that’s Luas, Dart and CIE services – which is in keeping with the distribution of the two previous editions. So, from a market demand at one point of 160,000 copies a day for a free paper, to 61,000. Cynics could suggest that this is simply a token and face saving […]