Regional Newspaper Promotion

It’s particularly refreshing to see a media group being collectively proactive but alas, not on this Island. All media are going through a torrid time, but some more torrid than others. A case in point would be the ‘Regional’ newspapers who have never really been flavour of the month with agencies and press buyers alike anyway and even less favoured in recessionary times. Visions of a somewhat parochial and staid medium may be the cause of that, coupled with a body that is less than cohesive and certainly not boisterous when it comes to selling itself. Individually, there are many […]

Newspaper Circulations February ‘10

Comparing month on month is a bit of ‘smoke and mirrors’. January is such a dead month for newspaper sales, using it can be a poor comparison. Since we are in February – we have no choice. Taking that into account, there were some positives. The Sun bounced back with an extra 2,300 copies on the previous month and seemingly not at the expense of any of the other tabloids. Other than that, the status quo was maintained in the mornings. The Mail on Sunday had a great month adding over 4,000 and the News of the World added a […]

Irish Newspaper Circulation March 2010

Every month, circulation falls by another small amount, but it’s only when you make a direct comparison to the previous year that one really sees the levels of decline. The market as a whole down 74,000 year on year. Sundays down 45,000 and the morning back 37,000.   In the mornings the Irish Daily Mail had a bad month down nearly 4,000 copies. It’s Sunday title also experienced a month on Month drop of 4,600. the buying public can the so fickle giving up on a publication when the promotions run out.  The tabloids should have had a much better month […]

Metro Herald Launch

The not particularly awaited amalgam of the Herald AM and Metro – the stunningly unimaginatively titled ‘Metro Herald’** hit the streets early January. Their first ABC came in at 61,660 or half the previous market demand for a free paper in the capital. Half for the distribution goes on ‘Rail’ that’s Luas, Dart and CIE services – which is in keeping with the distribution of the two previous editions. So, from a market demand at one point of 160,000 copies a day for a free paper, to 61,000. Cynics could suggest that this is simply a token and face saving […]