Regional Newspaper Promotion

It’s particularly refreshing to see a media group being collectively proactive but alas, not on this Island. All media are going through a torrid time, but some more torrid than others. A case in point would be the ‘Regional’ newspapers who have never really been flavour of the month with agencies and press buyers alike […]

Newspaper Circulations February ‘10

Comparing month on month is a bit of ‘smoke and mirrors’. January is such a dead month for newspaper sales, using it can be a poor comparison. Since we are in February – we have no choice. Taking that into account, there were some positives. The Sun bounced back with an extra 2,300 copies on […]

Irish Newspaper Circulation March 2010

Every month, circulation falls by another small amount, but it’s only when you make a direct comparison to the previous year that one really sees the levels of decline. The market as a whole down 74,000 year on year. Sundays down 45,000 and the morning back 37,000.   In the mornings the Irish Daily Mail had […]

Metro Herald Launch

The not particularly awaited amalgam of the Herald AM and Metro – the stunningly unimaginatively titled ‘Metro Herald’** hit the streets early January. Their first ABC came in at 61,660 or half the previous market demand for a free paper in the capital. Half for the distribution goes on ‘Rail’ that’s Luas, Dart and CIE […]