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Sloppy in the Extreme

If a publication takes it on itself to report on its peers, then the one thing they should do is get it right. If they report on the media in a section called ‘Media and Marketing’ then they should really redouble their efforts. If you wanted to get an accurate report on the circulation figures of newspapers in Ireland then you should have steered clear of a fairly forgetful bit of reporting in the Sunday Business Post on Sunday Feb 21st. Their article on the circulation figures of Newspapers sold in the Republic was not only incorrect, but particularly selective. Leaving aside the annoyingly jingoistic terms like ‘British-owned titled’ (always remembering that we dealing with a parent group from the Peoples Republic) the article would leave you with the impression that the ‘domestic’ papers, if such a thing exist, were in some way superior to the other publication found on the shelf. The table that appeared in the piece had a heading of ‘Newspaper Sales 2009’ – which they were not. They were actually newspapers sales July – December 2009. This would have been verified if they looked at their own figure! Not to be content with that howler, the…