Evening Newspaper Circulation 2009

At a point where there are two non-competing papers in a ‘market’ – it’s difficult to describe such a scenario as a ‘Market’ at all. Publication July Dec 2008 July Dec 2009 Diff ‘000 Diff % Evening Herald 79,447 71,187 -8,260 -10% Echo 25,829 24,192 -1,637 -6%   0       Total  105,276 95,379 […]

Irish Morning Newspaper Circulation 2009

The Morning Market is down 7% or 47,000 copies. The Daily Mail is the biggest sufferer down nearly 10,000 copies to 49,000 which is 17% over the 12 months under scrutiny. Given the spend on advertising/promotions for the Daily that has to be a bit of an eye opener in Ballsbridge. The Irish Times took […]

Irish Sunday Newspaper Circulation 2009

Looking at the biggest market, the Sunday, it managed to fair a little better that the mornings or evenings.  The market is down 47,000 year on year or 4% and to put that in cash terms, €2.5m at the till.   It could be reasonably argued that a 4% decline in the year that was is […]

Irish Newspaper Circulations 2009

The figure for the last six months of the decades were released today and, non surprises. Overall the total market is down 5% in comparison to July – December 2008, or to put it more starkly, down over 100,000 copies. The main percentage hit came form the morning market back 7% or nearly 50,000. Likewise […]