Sloppy in the Extreme

If a publication takes it on itself to report on its peers, then the one thing they should do is get it right. If they report on the media in a section called ‘Media and Marketing’ then they should really redouble their efforts. If you wanted to get an accurate report on the circulation figures […]

Evening Newspaper Circulation 2009

At a point where there are two non-competing papers in a ‘market’ – it’s difficult to describe such a scenario as a ‘Market’ at all. Publication July Dec 2008 July Dec 2009 Diff ‘000 Diff % Evening Herald 79,447 71,187 -8,260 -10% Echo 25,829 24,192 -1,637 -6%   0       Total  105,276 95,379 […]

Irish Morning Newspaper Circulation 2009

The Morning Market is down 7% or 47,000 copies. The Daily Mail is the biggest sufferer down nearly 10,000 copies to 49,000 which is 17% over the 12 months under scrutiny. Given the spend on advertising/promotions for the Daily that has to be a bit of an eye opener in Ballsbridge. The Irish Times took […]

Irish Sunday Newspaper Circulation 2009

Looking at the biggest market, the Sunday, it managed to fair a little better that the mornings or evenings.  The market is down 47,000 year on year or 4% and to put that in cash terms, €2.5m at the till.   It could be reasonably argued that a 4% decline in the year that was is […]

Irish Newspaper Circulations 2009

The figure for the last six months of the decades were released today and, non surprises. Overall the total market is down 5% in comparison to July – December 2008, or to put it more starkly, down over 100,000 copies. The main percentage hit came form the morning market back 7% or nearly 50,000. Likewise […]

Irish Newspaper Circulations January 2010

The first month of the year yields little in the way of surprises, but does allow us a little in the way of reflection. The figure that stands out is that the market is back 66,000 copies. That is, naturally the papers that publish monthly figures. We have to wait yet another week for the […]